UX Research vs User Research
People often confuse them, but they’re different.
User Research → Understand users, their needs, and pain points.
Example: Interview shoppers to learn why they abandon carts.
UX Research → Improve the experience of a product.
Focus: usability, interaction, flow.
Example: Test a checkout process to see if users complete it smoothly.
👉 First understand users.
👉 Then design and test the experience.






