Pretty B2C pixels won't save you when a user has to process 5,000 invoices in one shift. B2B UX is about efficiency, not cuteness.
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UX Laws Every Designer Should Know
4 UX Laws every designer should know: Hick’s: Fewer choices = faster decisions
Fitts’s: Big & close buttons are easier to click
Jakob’s: Users prefer familiar systems
Miller’s: Group info (people remember ~7 items)
Which UX law is your go-to? 👇
#UXDesign #UIDesign #DesignThinking
UX Research vs User Research
People often confuse them, but they’re different.
User Research → Understand users, their needs, and pain points.
Example: Interview shoppers to learn why they abandon carts.
UX Research → Improve the experience of a product.
Focus: usability, interaction, flow.
Example: Test a checkout process to see if users complete it smoothly.
👉 First understand users.
👉 Then design and test the experience.
