Not to get all dystopian, but is the use of AI in copywriting and marketing creating an authenticity gap at a time when people want to connect more meaningfully with brands?

I think so - and here's why: https://ow.ly/h2rU50W5Sly

#content #AI #brand #marketing #toneofvoice

The hero’s journey — The writing principles that guide users

Every user is your hero. A hero who’s about to start a journey with your product or service because of a calling. A call for adventure to solve a problem that they have. Whether your user is looking…

UX Planet

I get it, frustration happens. But reread your emails and look at them from the recipient side. I’m guilty of writing gruff emails too. I’m definitely not innocent. But lately, geezus. I’ve gotten some very gruff emails from people. Once I get them on the phone they’re fine. Just in text, my God!

What do you think? Should people take emails slower and less gruff?

https://sethgoldstein.me/whats-with-people-being-gruff-in-emails/

#emailing #toneOfVoice

What's With People Being Gruff In Emails - SethGoldstein.me

I get it, frustration happens. But reread your emails and look at them from the recipient side. I'm guilty of writing gruff emails too. I'm definitely not

SethGoldstein.me

👨‍⚕️ Nearly one-third (31.2%) of U.S. physicians in 2022 reported they had previously been sued.

🔍What if they improved their communication skills?

🎙️ According to a report by CRICO Strategies, communication problems were a contributing factor in 31% medical malpractice claims filed between 2009 and 2013.

Read my article to learn more 👇

https://soundawareness.substack.com/p/doctors-tone-of-voice-the-surprising
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#health #psychology #sound #voice #toneofvoice #therapy #doctors #patientcare #malpractice #lawsuits #healthcare

Doctor's Tone of Voice: The Surprising Predictor of Lawsuits

The cost of bad communication skills

Sound Awareness
La comunicazione istituzionale e le politiche sulle droghe - cild.eu

Il Dipartimento per le Politiche Antidroga della Presidenza del Consiglio ha lanciato due video a distanza di pochi mesi con toni e argomenti ancorati ad un approccio ideologico sulle droghe fermo agli anni ’90. Prima era stata la volta di quello che, all’epoca, era ancora l’allenatore della nazionale di calcio italiana, Roberto Mancini. Era il … Continue reading La comunicazione istituzionale e le politiche sulle droghe →

cild.eu

An interesting breakdown of the 📝 #ToneOfVoice used across GOVUK #Content ⤵️

https://toneofvoice.substack.com/p/govuk

^ via Nick Parker.

Gov.uk

The voice that's so good you don't even notice it's there

Tone Knob
Ellen de Vries, a specialist in brand language and tone of voice, will be leading the upcoming Ladies that UX Brighton workshop on 30th May. We cannot wait to learn more from Ellen! #event #UXDesign #UXResearch #Facilitation #Brand #ToneOfVoice #Content #Storytelling 🎉
Ladies that UX Brighton's upcoming event is happening on Tuesday, 30th of May, from 6.00pm - 8.30pm at BMECP. It's completely sold out, and we're eagerly looking forward to meeting everyone who managed to secure a spot! https://tinyurl.com/storytellingdev 🎉 #event #UXDesign #UXResearch #Facilitation #Brand #ToneOfVoice #Content #Storytelling
How does one set the tone of voice for a book? There are so many to choose from! How do you find the "right" one? #writing #writingABook #toneOfVoice

I'm looking for a tool to write and manage Tone of Voice "tokens":
- table of content
- index (words, expressions)
- full text search
- multilingual
- multi-editor

Do you have some resources for me? 😊
Thanks!

#designsystem #toneofvoice