Not to get all dystopian, but is the use of AI in copywriting and marketing creating an authenticity gap at a time when people want to connect more meaningfully with brands?
I think so - and here's why: https://ow.ly/h2rU50W5Sly
Not to get all dystopian, but is the use of AI in copywriting and marketing creating an authenticity gap at a time when people want to connect more meaningfully with brands?
I think so - and here's why: https://ow.ly/h2rU50W5Sly
#Design #Approaches
The hero’s journey · The writing principles that guide users https://ilo.im/163m6d
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#Writing #ToneOfVoice #Engagement #Content #ContentDesign #UserJourney #ProductDesign #UxDesign #UiDesign #WebDesign
I get it, frustration happens. But reread your emails and look at them from the recipient side. I’m guilty of writing gruff emails too. I’m definitely not innocent. But lately, geezus. I’ve gotten some very gruff emails from people. Once I get them on the phone they’re fine. Just in text, my God!
What do you think? Should people take emails slower and less gruff?
https://sethgoldstein.me/whats-with-people-being-gruff-in-emails/
👨⚕️ Nearly one-third (31.2%) of U.S. physicians in 2022 reported they had previously been sued.
🔍What if they improved their communication skills?
🎙️ According to a report by CRICO Strategies, communication problems were a contributing factor in 31% medical malpractice claims filed between 2009 and 2013.
Read my article to learn more 👇
https://soundawareness.substack.com/p/doctors-tone-of-voice-the-surprising
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#health #psychology #sound #voice #toneofvoice #therapy #doctors #patientcare #malpractice #lawsuits #healthcare
Il Dipartimento per le Politiche Antidroga della Presidenza del Consiglio ha lanciato due video a distanza di pochi mesi con toni e argomenti ancorati ad un approccio ideologico sulle droghe fermo agli anni ’90. Prima era stata la volta di quello che, all’epoca, era ancora l’allenatore della nazionale di calcio italiana, Roberto Mancini. Era il … Continue reading La comunicazione istituzionale e le politiche sulle droghe →
An interesting breakdown of the 📝 #ToneOfVoice used across GOVUK #Content ⤵️
https://toneofvoice.substack.com/p/govuk
^ via Nick Parker.
I'm looking for a tool to write and manage Tone of Voice "tokens":
- table of content
- index (words, expressions)
- full text search
- multilingual
- multi-editor
Do you have some resources for me? 😊
Thanks!