#Development #Announcements
New privacy-preserving ads API coming to Microsoft Edge · The browser will block third-party cookies in the future https://ilo.im/15y6at

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#Business #Marketing #Advertising #Privacy #Tracking #Browser #Cookie #ThirdPartyCookie #WebDev #WebAPI

Thanks to Niraj at Lilly Operations where he provided inspiration for this blog post originally titled “How to reset Google Chromes Cookies and Cache Files?”

In today’s digital age, web browsers play a crucial role in our everyday lives, serving as gateways to the vast expanse of the internet. Among the myriad of browsers available, Google Chrome stands out as one of the most popular choices, offering speed, simplicity, and a plethora of features. However, like any software, Chrome isn’t immune to issues that may arise from time to time. One common problem users encounter is the accumulation of cookies and cache files, which can lead to various performance issues. Fortunately, there’s a straightforward solution: resetting Chrome’s cookies and cache files. In this guide, we’ll walk you through the process step by step.

Step 1: Open Google Chrome

First things first, launch Google Chrome on your computer. You can do this by double-clicking the Chrome icon on your desktop or finding it in your applications folder.

Step 2: Access Chrome Settings

Once Chrome is open, click on the three vertical dots in the top-right corner of the browser window. This will open a dropdown menu. From the menu, select “Settings.”

Step 3: Navigate to Privacy and Security

In the Settings menu, scroll down until you find the “Privacy and security” section. Click on it to expand the options.

Step 4: Clear Browsing Data

Within the “Privacy and security” section, locate the “Clear browsing data” option and click on it. This will open a new tab with various options for clearing browsing data.

Step 5: Choose What to Clear

In the “Clear browsing data” tab, you’ll see a list of checkboxes next to different types of data you can clear, including browsing history, cookies, and cached images and files. Make sure the checkboxes next to “Cookies and other site data” and “Cached images and files” are selected.

Step 6: Select Time Range (Optional)

Below the checkboxes, you’ll see a dropdown menu labeled “Time range.” You can choose how far back you want to clear your browsing data. If you want to clear all cookies and cache files, select “All time.”

Step 7: Clear Data

Once you’ve chosen what you want to clear and the time range, click on the “Clear data” button at the bottom of the window. Chrome will then begin clearing the selected data.

Step 8: Restart Chrome

After Chrome has finished clearing the data, close the Settings tab and restart the browser. This will ensure that the changes take effect.

And that’s it! You’ve successfully reset Google Chrome’s cookies and cache files, which should help improve its performance and resolve any issues you were experiencing. Remember, clearing cookies and cache files may log you out of websites and remove any stored preferences, so proceed with caution.

Lilly Operations Ltd is a IT Support Services company founded in 2016 specialising in Microsoft 365, Cyber Security, Cloud Solutions and IT Support. Check out their websites TO-DO Guides and subscribe for more of their guides.

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#Business #BusinessTechnology #Chrome #Cookies #Google #GoogleChrome #ThirdPartyCookies #ThirdPartyCookie

As a digital marketer, I am always on the lookout for new and innovative ways to improve the overall performance of campaigns for my clients. One method that has been gaining a lot of attention lately, in the wake of third-party cookie deprecation, is server-side tracking. In this blog post, I will explore what server-side tracking is, how it works, and why it is the future of digital conversion tracking.

What is it, you may be asking yourself… How is it relevant for me? Server-side tracking is a method of collecting data about user behaviour on a website or your app by sending requests directly to the server instead of relying on client-side scripts like Google measurement tags. This means that all tracking data is collected and processed on the server side, rather than in the user’s browser.

Server-side tracking works by sending tracking requests to your server every time a user interacts with your website or app. These requests contain information about the user’s behaviour, for instance which pages they visited, how long they spent on each page, if they have signed up to a newsletter, or purchased one of your products.

The server then processes this data and stores it in a database, where it can be analysed, sent to a media partner and used in the optimisation process to improve the effectiveness of your marketing campaigns. Because all tracking data is collected on the server side and considered first-party, it is more reliable and accurate than client-side tracking (often third-party), which can be affected by ad blockers, privacy settings, and other factors.

Clients always ask me, “But… Why is it the future of digital tracking?” There are generally several reasons that I give them:

To wrap this post up, server-side tracking is the future of digital media tracking because it provides more accurate and reliable data, is more secure and allows you to integrate your marketing data with other business systems.

If you are not already using server-side tracking, now is the time to start. Feel free to reach out to IT Service Guru to see how we can help your business with your digital transformation.

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#Cookieless #DigitalTracking #DigitalTransformation #ServerSideTracking #ThirdPartyCookie

#Development #Announcements
Third-party cookies restricted by default for 1% of Chrome users · How this affects your browsing, your site, and your users https://ilo.im/15xl3s

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#Business #Browser #Chrome #Website #WebDev #Cookie #ThirdPartyCookie #TrackingPrevention

#Development #Guidances
Preparing for the end of third-party cookies · Actions to take as Chrome deprecates third-party cookies https://ilo.im/15xjib

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#WebDev #Browser #Chrome #Tracking #Cookie #ThirdPartyCookie #PrivacySandbox

#Development #Announcements
The next step toward phasing out third-party cookies in Chrome · Chrome is testing a new feature that limits cross-site tracking https://ilo.im/15xf66

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#WebDev #Browser #Chrome #Tracking #Cookie #ThirdPartyCookie #PrivacySandbox

#Development #Announcements
Saying goodbye to third-party cookies in 2024 · Implications for web developers and website users https://ilo.im/15xd1e

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#WebDev #Browser #Website #Blog #Privacy #GDPR #Frontend #ThirdPartyCookie #2024

#Business #Design #Evolutions
Web cookies with a taste of privacy · The importance of preparing for a cookieless future https://ilo.im/122dld

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#Personalization #Marketing #Tracking #Advertising #ProductDesign #UxDesign #GDPR #CCPA #Cookie #ThirdPartyCookie #Privacy