"Google on Tuesday revealed that it will no longer offer a standalone prompt for third-party cookies in its Chrome browser as part of its Privacy Sandbox initiative.

"We've made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies," Anthony Chavez, vice president of Privacy Sandbox at Google, said.

"Users can continue to choose the best option for themselves in Chrome's Privacy and Security Settings."

Back in July 2024, the tech giant said it had abandoned its plans to deprecate third-party tracking cookies and that it intends to roll out a new experience instead that lets users make an informed choice.

Google said feedback from publishers, developers, regulators, and the ads industry has made it clear there are "divergent perspectives" on making changes that could affect the availability of third-party cookies.

In its place, the tech behemoth said it will continue to invest in enhancing tracking protections in Chrome's Incognito mode, which blocks third-party cookies by default. It also intends to introduce a new IP Protection feature in the third quarter of 2025."

https://thehackernews.com/2025/04/google-drops-cookie-prompt-in-chrome.html

#Google #Privacy #WebCookies #ThirdPartyCookies #Chrome #PrivacySandbox #Surveillance #AdTech

Google Halts Chrome Third-Party Cookie Phase-Out In Surprising Twist

#GoogleChrome #ThirdPartyCookies #Privacy #AdTech #PrivacySandbox #CookieDeprecation @glenngabe @rustybrick

https://winbuzzer.com/2025/04/22/google-halts-chrome-third-party-cookie-phase-out-in-surprising-twist-xcxwbn/

"we see you're running an ad blocker"

no, actually i'm not. i've disabled 3rd party cookies, as recommend by many #security and #privacy experts.
#adblockers #ThirdPartyCookies

Goodbye Cookies, Hello PAAPI

A proposal for retargeting on Chrome without third-party cookies could be nearly as effective as retargeting with third-party cookies.

✅  𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 (𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼)

#marketing #PAAPI #retargeting #ThirdPartyCookies

Ach, es sind ja nur 89 Werbepartner....

#eurosport #ThirdPartyCookies #cookies #dsgvo #privacy

“Google Breaks Promise to Block Third-Party Cookies” no jakoś ten nagłówek mnie zupełnie nie zaskakuje. Gdyby ktoś chciał poczytać z rana do kawki:

https://www.eff.org/deeplinks/2024/08/google-breaks-promise-block-third-party-cookies

#GoogleBreaksPromise #ThirdPartyCookies #EFF #PrivacyConcerns

#thirdpartycookies it's been too long and too harmful

Third-party cookies have got to go
https://www.w3.org/blog/2024/third-party-cookies-have-got-to-go/