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FYI: OpenAI buys TBPN: the tech show that never asked hard questions: OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing. https://ppc.land/openai-buys-tbpn-the-tech-show-that-never-asked-hard-questions/ #OpenAI #TBPN #TechNews #ArtificialIntelligence #AIMarketing

OpenAI buys TBPN: the tech show that never asked hard questions

OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.

PPC Land

Andrii Degeler 7h ago

The OpenAI/TBPN acquisition still puzzles me days later. OpenAI gets an 11-person team for corporate comms (really?), while TBPN trades a growing, profitable, independent media business for $100M and inevitable credibility loss. Will OpenAI competitors still appear as guests? Kyle Chayka's right though - media brands should get the bag while they can. But I'm skeptical OpenAI will get their money's worth. https://shlema.me/openai-tbpn-deal/ #OpenAI #TBPN #TechMedia #Acquisitions

OpenAI and TBPN — sure, but why? | Andrii Degeler

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OpenAI and TBPN — sure, but why? | Andrii Degeler

PPC Land 2d ago

ICYMI: OpenAI buys TBPN: the tech show that never asked hard questions: OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing. https://ppc.land/openai-buys-tbpn-the-tech-show-that-never-asked-hard-questions/ #OpenAI #TBPN #TechNews #ArtificialIntelligence #Marketing

OpenAI buys TBPN: the tech show that never asked hard questions

OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.

PPC Land

Show thread

oatmeal 2d ago

Apropos of … #OpenAI has acquired the streaming show #TBPN to reshape public perception of AI amidst growing criticism and fear surrounding the technology.

https://www.nytimes.com/2026/04/02/technology/openai-buys-tbpn.html

OpenAI is losing the narrative, and the criticism isn’t fringe anymore. It’s not “technophobes” (actual experts in fact) it’s mainstream. LLMs have their uses but the companies behind them are a different story: lying about capabilities, mass content theft, environmental damage, and then lining up to serve power. The criticism is earned.

OpenAI Buys Streaming Show ‘TBPN,’ Aiming to Change Narrative on A.I.

OpenAI said the deal would help it “create a space for a real, constructive conversation about the changes A.I. creates.”

The New York Times

Agnieszka Serafinowicz 2d ago

OpenAI miało unikać „zadań pobocznych”. Zamiast tego kupuje kalifornijski talk-show za setki milionów dolarów

Sam Altman znów gra na własnych zasadach. Chociaż zarząd OpenAI oficjalnie apelował do pracowników o skupienie się na rozwoju ChatGPT i unikaniu rozpraszających projektów, firma właśnie dokonała zaskakującej akwizycji.

Za kwotę szacowaną na kilkaset milionów dolarów twórcy najpopularniejszej sztucznej inteligencji kupili… technologiczny program na YouTubie.

Zaledwie w zeszłym miesiącu Fidji Simo, szefowa działu produktów w OpenAI, wysłała do zespołu notatkę, w której stanowczo podkreślała: „Nie możemy przegapić tego momentu tylko dlatego, że rozpraszają nas zadania poboczne” (ang. side quests). Jak widać, definicja „zadania pobocznego” w Dolinie Krzemowej jest bardzo elastyczna.

Firma weszła właśnie na rynek medialny, przejmując TBPN (Technology Business Programming Network) – popularny wśród założycieli start-upów talk-show prowadzony przez Jordiego Haysa i Johna Coogana. Program, który generował około 30 milionów dolarów rocznego przychodu z reklam i przyciągał 70 tysięcy widzów dziennie, stał się platformą, na której gościli tacy giganci jak Mark Zuckerberg czy sam Sam Altman.

OpenAI zarzeka się, że redakcja TBPN zachowa pełną „niezależność redakcyjną”, pracując z biura w Los Angeles i podlegając bezpośrednio szefowi globalnych spraw firmy. Nietrudno jednak o sceptycyzm. Przejęcie opiniotwórczego, branżowego medium przez największego gracza na rynku AI to genialny (choć budzący etyczne wątpliwości) ruch PR-owy. Sam Altman skomentował sprawę na platformie X z typową dla siebie ironią: „Nie oczekuję, że będą nas traktować ulgowo, a na pewno pomogę im w tym, podejmując od czasu do czasu głupie decyzje”.

TBPN is my favorite tech show.

We want them to keep that going and for them to do what they do so well.

I don't expect them to go any easier on us, am sure I'll do my part to help enable that with occasional stupid decisions.

— Sam Altman (@sama) April 2, 2026

Trzęsienie ziemi w Dolinie Krzemowej? Według ekspertów Microsoft stawia na Claude AI kosztem OpenAI

#akwizycje #biznesAI #DolinaKrzemowa #mediaTechnologiczne #OpenAI #SamAltman #sztucznaInteligencja #TBPN

PPC Land 3d ago

OpenAI buys TBPN: the tech show that never asked hard questions: OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing. https://ppc.land/openai-buys-tbpn-the-tech-show-that-never-asked-hard-questions/ #OpenAI #TBPN #TechNews #AIMarketing #TechTalk

OpenAI buys TBPN: the tech show that never asked hard questions

OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.

PPC Land

Defector | The last good website.4d ago

Tech Media Propaganda Operation Makes It Official, Goes In-House At OpenAI

https://fed.brid.gy/r/https://defector.com/tech-media-propaganda-operation-makes-it-official-goes-in-house-at-openai

易学南国苑〈えきなお〉3d ago

OpenAIがTBPNを買収🤯
AIの議論の場を確保するため、独立性を保つらしい。
Altman氏の「たまには間抜けな決断もするよ」が最高😂
TBPNの未来が楽しみ！✨ #AI #OpenAI #TBPN

TheBadPlace 4d ago

qwant news | Sam Altman Calls TBPN Hosts ’Genius Marketers,’ Vows Editorial Independence for Tech Talk Show | Video

OpenAI CEO Sam Altman praised TBPN’s co‑hosts, Jordi Hays and John Coogan, calling them “genius marketers” during an Axios interview about the company’s acquisition of the popular tech‑talk show. Altman highlighted the hosts’ ability to explain AI in a relatable yet technically deep way that resonates with developers and the broader community. He emphasized that the show is “fun, not sensationalist,” and that its clear communication helps the public understand the rapid developments in artificial intelligence.

The acquisition, reported by the Financial Times to be valued in the low hundreds of millions of dollars, positions OpenAI firmly in the media space and is intended to strengthen the firm’s communications and marketing apparatus. Altman assured that the TBPN team will report to chief global affairs officer Chris Lehane but will “completely maintain their independence,” acknowledging concerns that a tech company might influence editorial content. He warned that past examples of tech‑owned media sometimes erode trust, and he wants the show to remain a harsh, fair critic of the industry, including OpenAI itself.

Altman also reiterated his belief that AI needs better marketing, noting the public’s skepticism despite the technology’s impressive capabilities. In a follow‑up X post, he described TBPN as his “favorite tech show” and promised to support it while allowing the hosts to make “occasional stupid decisions.” The move reflects OpenAI’s broader strategy to minimize internal “side quests” and focus on clear, trustworthy communication about AI advancements.

#samaltman #openai #tbpn #ai