Mastodawn

Variety | TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign by Todd Spangler

AI generated summary, Read the full article for complete information.

TBPN, the tech‑insider podcast recently acquired by OpenAI, is rolling out a $800,000 out‑of‑home advertising campaign in Los Angeles to win an Emmy Award in the emerging‑media category. Partnering with its longtime sponsor AdQuick, the show will place ads on high‑visibility locations such as Sunset Boulevard and Hollywood, framing TBPN as “the most influential show you’ve never heard of” and highlighting its evolution into a full‑scale cultural ecosystem. OpenAI says it will keep TBPN’s editorial independence while the show, which launched its livestream in March 2025, now has 11 staff, averages about 70 000 viewers per episode, earned roughly $5 million in ad revenue in 2025, and expects to surpass $30 million in 2026. CEO Sam Altman has publicly praised the program, and TBPN’s president Dylan Abruscato called the effort a “full‑circle” moment aimed at getting the Emmys to recognize emerging‑media programs as television continues to evolve.

#TBPN #OpenAI #Emmys #AdQuick #SamAltman #DylanAbruscato #FidjiSimo

AI generated summary, Read the full article for complete information.

TBPN, Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

TBPN, the tech-insider podcast OpenAI acquired, plans an Emmys FYC ad campaign in Los Angeles next month.

Variety