Mastodawn

"If Google is automating my bids and writing my ads, why do I need a PPC expert?"

I hear this a lot lately. The short answer: Because AI lacks business context. It doesn't know your inventory, your margins, or your brand safety limits.

I just published a new breakdown of how to manage Google's algorithm. Check out the full post here: 👇

https://www.matnelsonppc.com/blog/how-ai-is-changing-google-ads-and-why-you-still-need-a-human-strategist

#Google #GoogleAds #PPC #PMax #AI

Google Ads AI: Why You Still Need a Human Strategist

Thinking of letting AI run your Google Ads? Think again. Discover why hiring a Google Ads freelancer is critical for guiding automation and ROI.

PPC Land Jun 4

FYI: Google breaks healthcare ad ban in AI Mode with a small US test: Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve. https://ppc.land/google-breaks-healthcare-ad-ban-in-ai-mode-with-a-small-us-test/ #GoogleAds #HealthcareMarketing #DigitalMarketing #AIAdvertising #PMax

Google breaks healthcare ad ban in AI Mode with a small US test

Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve.

PPC Land

PPC Land Jun 2

ICYMI: Google breaks healthcare ad ban in AI Mode with a small US test: Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve. https://ppc.land/google-breaks-healthcare-ad-ban-in-ai-mode-with-a-small-us-test/ #GoogleAds #HealthcareMarketing #AIMarketing #DigitalMarketing #PMax

Google breaks healthcare ad ban in AI Mode with a small US test

Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve.

PPC Land

PPC Land Jun 1

Google breaks healthcare ad ban in AI Mode with a small US test: Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve. https://ppc.land/google-breaks-healthcare-ad-ban-in-ai-mode-with-a-small-us-test/ #GoogleAds #HealthcareMarketing #AIMarketing #DigitalMarketing #PMax

Google breaks healthcare ad ban in AI Mode with a small US test

Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve.

PPC Land

Mat Nelson May 15

3 things most advertisers get wrong about Performance Max:

👉 They launch it before they have conversion data

👉 They skip CRM integration entirely

👉 They trust "Search themes" to do the targeting work

Each one trains Google's AI to chase the cheapest (or worst) leads possible.

Full breakdown in today's Fullstack PPC Dispatch 👇

#GoogleAds #PMax

https://open.substack.com/pub/fullstackppcdispatch/p/pmax-the-spam-magnet?r=7sxcli&utm_campaign=post-expanded-share&utm_medium=web

PMax: The Spam Magnet

Why Google's Performance Max Ads Love Junk Leads (and How to Fix It)

Fullstack PPC Dispatch

PPC Land May 11

ICYMI: Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PMax #SearchMarketing #DigitalMarketing #SiteVisits

Google site visits asset now official: what it means for Search and PMax ads

Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks.

PPC Land

PPC Land May 10

Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PerformanceMax #PMax #DigitalMarketing #SEO

Google site visits asset now official: what it means for Search and PMax ads

Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks.

PPC Land

PPC Land Apr 5

Performance Max at scale: advertisers question if PMax can hold up above $100k/month: Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month. https://ppc.land/performance-max-at-scale-advertisers-question-if-pmax-can-hold-up-above-100k-month/ #PerformanceMax #PMax #DigitalMarketing #AdTech #SEM

Performance Max at scale: advertisers question if PMax can hold up above $100k/month

Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month.

PPC Land