The advertising agencies with the most fossil fuel contracts:
Ogilvy
McCann Worldgroup
FTI Consulting
Burson
IPG Mediabrands
Edelman
The advertising agencies with the most fossil fuel contracts:
Ogilvy
McCann Worldgroup
FTI Consulting
Burson
IPG Mediabrands
Edelman
...I was in Cannes as part of my campaigning work with Clean Creatives (https://cleancreatives.org/) — an organization calling on the advertising industry and its agencies to stop working with fossil fuel clients.
In 2021 an appeals court in The Hague had found Shell had violated its duty of care in the Niger Delta, and & company pledged to pay 15 million euros to communities impacted by oil spills in the region — a pittance compared to its soaring profits.
Declining a freelance project for ethical reasons can be challenging, but it's important to prioritize your values and principles. Here are some pointers on how to politely decline a project for ethical reasons.
Activists from the Subvertisers’ International, #Brandalism and Extinction Rebellion install over 400 parody advertising billboards across Europe.
Activists are calling on
governments to introduce ‘tobacco-style’ advertising bans on environmentally harmful products, such as large SUVs, amid growing international momentum.
If you are in the Creative Industry you might want to check out
#CleanCreatives
https://cleancreatives.org/
#CommsDeclare
https://commsdeclare.org/
#CreativesforClimate
https://www.creativesforclimate.co/
Read full story here
http://brandalism.ch/projects/toyota-bmw-greenwash/
#ClimateAction #Advertising
Weiteres #Greenwashing Beispiel:
Der Ölkonzern #BritishPetroleum nutzt heutzutage gerne den Claim “Beyond Petroleum”.
Ist natürlich total irreführend: #BP verzeichnete in den ersten drei Quartalen des Jahres 2007 einen Vorsteuergewinn von 20,5 Milliarden. Davon 19 Milliarden aus der Ölforderung.
Den Claim hat die Agentur #Ogilvy&Mather entwickelt.
Es braucht mehr Agenturen die bei sowas nicht mitmachen. Es braucht mehr #CleanCreatives:
https://cleancreatives.org/
Die #CleanCreatives setzen sich dafür ein, dass Werbe und PR-unternehmen keine fossile Werbung mehr unterstützen:
More than 450 scientists on Wednesday called on the executives of major advertising and public relations firms to drop their fossil fuel clients and stop what the scientists said was their spread of disinformation around climate change.