New publication: A large-scale study across the avian clade identifies ecological drivers of #neophobia. #ManyBirdsProject #birds #animalmigration
https://doi.org/10.1371/journal.pbio.3003394
Fear of novelty varies across species & individuals, impacting adaptability & survival. @TheManyBirds &co assess #neophobia in 1400 subjects from 136 #bird species, identifying phylogenetic influences & broad ecological drivers @PLOSBiology plos.io/4haLEsN
The largest-ever study on #neophobia , or fear of novelty, has discovered the key reasons why some #bird species are more fearful of new things than others.
#Zoology #sflorg
https://www.sflorg.com/2025/10/zoo10152501.html
Major new study discovers diet and migratory behavior shape neophobia

Neophobia plays a crucial role in how animals balance risk and opportunity.

Chickening out: Why some #birds fear novelty https://phys.org/news/2025-10-chickening-birds-novelty.html

A large-scale study across the avian clade identifies ecological drivers of neophobia https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.3003394

"#Grebes and #flamingos exhibited the highest #neophobia while #falcons and #pheasants were among the least neophobic species, approaching food quickly regardless of the unfamiliar item... the study found that two ecological drivers strongly predicted neophobia: dietary specialization and migratory behavior."

Increasing familiarity with plant-based meals—not focusing on ingredients or individual dishes—may be a promising strategy to boost #plantbased meal consumption. Reducing food #neophobia may also be important, esp. in countries where dietary norms are less diverse: doi.org/10.1016/j.ap... #diets

Redirecting
'Disgust and food neophobia – a fear of new foods – are often cited as obstacles to adopting new, more sustainable food choices, but I believe that recent history offers a more complicated picture.' https://theconversation.com/safe-route-or-sushi-route-2-strategies-to-turn-yuck-to-yum-and-convince-people-to-eat-unusual-foods-225419 #foodstudies #disgust #neophobia #sustainability #food
‘Safe route’ or ‘sushi route’ − 2 strategies to turn yuck to yum and convince people to eat unusual foods

Past shifts in food habits suggest there are 2 paths to the adoption of new foods: One relies on familiarity and safety, the other on novelty and excitement.

The Conversation
'Disgust and food neophobia – a fear of new foods – are often cited as obstacles to adopting new, more sustainable food choices, but I believe that recent history offers a more complicated picture.' https://theconversation.com/safe-route-or-sushi-route-2-strategies-to-turn-yuck-to-yum-and-convince-people-to-eat-unusual-foods-225419 #foodstudies #disgust #neophobia #sustainability #food
‘Safe route’ or ‘sushi route’ − 2 strategies to turn yuck to yum and convince people to eat unusual foods

Past shifts in food habits suggest there are 2 paths to the adoption of new foods: One relies on familiarity and safety, the other on novelty and excitement.

The Conversation
Blind taste test shows that despite prejudices #consumers cannot distinguish between greens grown without soil in vertical faming and #organic veggies & herbs. Vertical cultivation saves space, allowing #rewilding of agriculture land: https://science.ku.dk/english/press/news/2023/a-delicious-surprise-vertically-farmed-greens-taste-as-good-as-organic-ones/ #neophobia #landuse
A delicious surprise: Vertically farmed greens taste as good as organic ones

But the first scientific taste test from the University of Copenhagen and Plant Food & Research, New Zealand shows that respondents rate greens grown vertically and without soil as just as good as organic ones.

Many other factors (e.g. preference for deliberation vs. intuition below) proved to have a significant impact for some groups but not others

Key takeaways:
1) Linear regression provides a misleading picture of factors that matter, especially how much they matter
2) Explanatory power is much greater for those rejecting versus positive towards #cultivatedmeat
3) Food technology #neophobia consistently mattered but much more for those rejecting
/FIN

For the first time on #cultivatedmeat, we employed a (logistic) quantile regression to consider how the relevance of different factors varied by consumer #evaluations.

Just because a factor is influential for those negative does not mean it matters for those more positive.

The only factor that was important across all groups was food technology #neophobia.

Even then, the (negative) influence of this factor decreases as consumers became more positive about #cultivatedmeat 3/