Consumer privacy: sensitive personal information: neural data.
A new law in California protects consumers’ brain data.
California’s recent recognition of neural data under its privacy law is a crucial step in protecting our mental privacy. With neurotechnology advancing, devices that track brain activity are becoming widely accessible, from healthcare tools to workplace monitoring. However, as researchers point out, this law may leave critical loopholes, particularly around inferred data, raising ethical concerns. We must broaden the definition of neural data to safeguard our most private thoughts and preferences in the age of neurotech.
Some excerpts:
The bill defines neural data as “information that is generated by measuring the activity of a consumer’s central or peripheral nervous system, and that is not inferred from nonneural information.” In other words, data collected from a person’s brain or nerves.
Cognitive biometrics —Physiological and behavioral information along with brain data—in other words, pretty much anything that could be picked up by biosensors and used to infer a person’s mental state.
After all, it’s not just your brain activity that gives away how you’re feeling. An uptick in heart rate might indicate excitement or stress, for example. Eye-tracking devices might help give away your intentions, such as a choice you’re likely to make or a product you might opt to buy. These kinds of data are already being used to reveal information that might otherwise be extremely private.
Mental Privacy—“By choosing whether, when, and how to share their cognitive biometric data, individuals can contribute to advancements in technology and medicine while maintaining control over their personal information.”
#Neurotechnology #MentalPrivacy #DataProtection #Regulation
https://www-technologyreview-com.cdn.ampproject.org/c/s/www.technologyreview.com/2024/10/04/1104972/law-california-protects-brain-data-doesnt-go-far-enough/amp/