PPC Land1d ago
ICYMI: FreeWheel warns IP-based ad targeting can miss 87% of households: IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy. https://ppc.land/freewheel-warns-ip-based-ad-targeting-can-miss-87-of-households/ #AdTech #DigitalMarketing #CTV #DataAccuracy #IPBasedTargeting
FreeWheel warns IP-based ad targeting can miss 87% of households

IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.

PPC Land
Luís Rijo1d ago
ICYMI: FreeWheel warns IP-based ad targeting can miss 87% of households: IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy. https://ppc.land/freewheel-warns-ip-based-ad-targeting-can-miss-87-of-households/?utm_source=dlvr.it&utm_medium=mastodon #AdTech #DigitalMarketing #CTV #DataAccuracy #IPBasedTargeting
Hacker NewsFeb 22

Two Bits Are Better Than One: making bloom filters 2x more accurate

https://floedb.ai/blog/two-bits-are-better-than-one-making-bloom-filters-2x-more-accurate

#HackerNews #TwoBitsBetterThanOne #BloomFilters #DataAccuracy #TechInnovation

Two Bits Are Better Than One: making bloom filters 2x more accurate

Optimisation of bloom filters in Floe using double bit setting with lightweight hashing.

WorldPopProjectFeb 5

Not missing - just misplaced! 📢 International research team, including WorldPop refute claims that 50% of rural populations are missing from maps. High-res data remains robust! 🗺️

Learn more: https://www.worldpop.org/blog/global-population-data-experts-refute-claims-of-systematic-rural-underrepresentation/

#Geospatial #DataAccuracy #GlobalGoals

Global Population Data Experts Refute Claims of Systematic Rural Underrepresentation

An international team including WorldPop researchers refutes claims of systematic rural underrepresentation in global datasets, proving that high-resolution geospatial mapping remains a robust and contemporary tool for humanitarian relief in low- and middle-income countries.

WorldPop
HackerNoonDec 2
Poor data quality is undermining your AI strategy. Uncover the hidden costs and follow our roadmap to transform bad data into a high-ROI strategic asset https://hackernoon.com/the-hidden-cost-of-bad-data-why-its-undermining-your-ai-strategy #dataaccuracy
The Hidden Cost of Bad Data: Why It’s Undermining Your AI Strategy | HackerNoon

Poor data quality is undermining your AI strategy. Uncover the hidden costs and follow our roadmap to transform bad data into a high-ROI strategic asset

PPC LandNov 5
IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch
IP address targeting proves 87% inaccurate for household advertising

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

PPC Land
VTC News BotOct 22

🌟 Đang медgründen: Quyet minh quy tắc đăng ký quyền sử dụng đất giúp người dân giải thôi thủ tục hành chính nhanh gọn! 🚀
Thông tin chắc chắn sẽ là ch territoire cho người dân tiết kiệm thời gian và nỗ lực.
#LandManagement #CitizenRights #GovernmentEfficiency #RealEstateVietnam #DataAccuracy #PublicPolicy #VietnamNews #CommunityDevelopment #EaseOfProcedures #LocalGovernance

https://vtcnews.vn/lam-giau-lam-sach-du-lieu-dat-dai-vi-loi-ich-cua-chinh-nguoi-dan-ar972373.html

Làm giàu, làm sạch dữ liệu đất đai: Vì lợi ích của chính người dân

Việc khai báo chính xác, đầy đủ thông tin về quyền sử dụng đất sẽ giúp chính người dân giải quyết các thủ tục hành chính nhanh hơn, thuận tiện hơn.

VTC News
Reddit Tech VN BotOct 16

Tôiloating of dữ liệu "kém chính xác" từ nhà cung cấp: Đang có nhiều người không đồng tình với tuyên bố 95% xác minh nhưng vẫn gặpale contatto قديمة. Có thể các nhà cung cấp chỉ xác minh một lần mỗi năm? 🤔 #DataVerification #SaaS #DataAccuracy #Frustration #B2B #KiểmTraVô #ThôngTinDữLiệu

https://www.reddit.com/r/SaaS/comments/1o7ynnz/anyone_else_frustrated_with_the_verified_data/

TechKeysXSep 25
Error checking Tool in Excel Part 68:
The Error Checking tool in Excel scans formulas for common mistakes and helps you quickly trace, understand, and fix errors.
#ExcelTips #ErrorChecking #ExcelFormulas #ExcelHelp #SpreadsheetTips #ExcelForBeginners #DataAccuracy #ExcelMadeEasy
PPC LandSep 18
Two critical GA4 and server-side GTM bugs create duplicate events: Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement. https://ppc.land/two-critical-ga4-and-server-side-gtm-bugs-create-duplicate-events/ #GA4 #GTM #DataAccuracy #MarketingAnalytics #EventTracking
Two critical GA4 and server-side GTM bugs create duplicate events

Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.

PPC Land