#JonathanBailey #ShamelessFund #Cubitts #LGBTQrights
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Jonathan shared "how he was using the hot doc's glasses phenomenon to help promote the Shameless Fund, an organization selling the frames to raise money to support the global LGBTQ+ community."

It's a slutty little glasses summer. 😎

Jonathan Bailey and Jimmy Fallon almost kiss in their 'slutty little glasses'
https://www.out.com/gay-entertainment/jonathan-bailey-jimmy-fallon-almost-kiss-tonight-show-video-watch

Cubitts eyewear store in Leeds taps into seminal design movements throughout history

London design practice Child Studio has combined Victorian-style joinery with modernist and art deco touches inside the Cubitts eyewear store in Leeds.

Cubitts occupies a corner unit of the city's County Arcade shopping mall, which was constructed in 1898 and retains an array of original detailing from pink marble columns to mosaic ceilings.

Cubitts' Leeds store is set inside a 19th-century shopping arcade

Child Studio was brought on board to design the eyewear store's interior with the aim of honouring the arcade's Victorian origins while stirring up nostalgia for later design periods.

"New interiors within historic structures often fall into a pastiche or offer a sterile minimalist look that doesn't attempt to engage with the context," explained Che Huang and Alexy Kos who co-founded Child Studio.

The arcade still has a number of original details such as marble columns

"We wanted to take a more subtle approach and build a layered narrative that would acknowledge different chapters in the building's history," the duo added.

"We tried to imagine how the space could have evolved organically over time, fusing the Victorian cabinetry features with the art deco elements and modernist references."

Victorian-style display cabinets line the store's walls

The store is fringed with three-metre-high cabinets featuring brown-lacquered bordering and different eyewear models displayed on backlit shelves.

A 1930s bakelite clock produced by British company Genalex, which used to supply timepieces to factories and schools, has been placed on top of the cabinets.

Vintage furnishings have been placed at the centre of the store

At the centre of the room is a bespoke service counter. Based on the writing desks popularised by British designer Robin Day in the mid-20th century, it features a black glass tabletop with steel legs nestled over a cherry-wood storage cupboard.

Next to the counter sits a black leather edition of the Monk chair by Italian design duo Afra and Tobia Scarpa, which was originally created in the 1970s.

A domed lamp by Irish modernist Eileen Gray sits perched on top of the counter.

[

Read:

Child Studio's store for eyewear brand Cubitts is inspired by Soho sex venues

](https://www.dezeen.com/2021/06/13/child-studio-cubitts-eyewear-store-soho-london/)

Glossy chestnut-coloured paint covers the store's ceiling, while tiles in beige, terracotta and umber have been arranged in a geometric pattern across the floor.

Child Studio said it incorporated the tiles to pay tribute to the tin-glazed ceramic detailing that once featured inside the County Arcade.

Tiles form a geometric pattern on the floor

The entire interior is visible through Cubitts' ornate mahogany shopfront, which is inset with expansive windows.

Just above the lintel, the eyewear brand's logo is rendered in gilded glass using a traditional technique known as verre églomisé, in which gold leaf is applied to the rear face of glass to leave a mirrored finish.

Glasses are displayed on backlit shelves

This is not the first retail space that Child Studio has designed for Cubitts.

The studio was also responsible for the eyewear brand's branch in Soho, London, which features cheeky neon signage and a deep-red basement in reference to the sex clubs and adult cinemas that once populated the neighbourhood.

The photography is courtesy of Child Studio andFelix Speller.

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#retail #all #interiors #uk #england #leeds #shops #childstudio #eyewearstores #cubitts

Cubitts app uses 3D-scanning technology to find the right glasses for every face

British eyewear brand Cubitts has launched an app that takes the trial-and-error approach out of buying spectacles by telling you which frames will best fit the precise dimensions of your face.

Using only an iPhone camera, the Cubitts app makes it possible to 3D-scan a face "to sub-millimetre accuracy", then precisely match it with the best fitting spectacles from the brand's collection.

The Cubitts app shows which frames are best suited to the dimensions of your face

According to company founder Tom Broughton, the technology could revolutionise the process of buying glasses. Not only could it make the in-store process more efficient, but also make it significantly easier to buy glasses online.

"The app was born from the realisation that the process of buying glasses hasn't changed for 300 years," Broughton told Dezeen.

"Even in the last decade, with the emergence of the internet and smartphones, it's still the same. You go to some physical space where you have thousands of frames, all arranged in a completely random order. With no real guidance or sizing, you just keep trying on pairs until you find something that you think is all right."

"The process is fraught with all the same problems when you buy online," he added. "It's a pretty shoddy experience overall. But we think we can change that."

The technology works using the TrueDepth camera in the iPhone X and later models

The app uses HERU technology, which was developed in-house by the Cubitts team. It is based around the technological capabilities of the TrueDepth camera, which was first introduced with the iPhone X.

Unlike a standard camera, this device integrates facial recognition technology. By throwing 30,000 infrared dots onto a face and capturing this information, it is able to combine visual information with measurement data, which is how Apple's Face ID works.

HERU uses this technology to produce 3D scans made up of 18 key measurements, which include details like ear position, eye spacing and nasal bridge width. It then analyses the particular combination of these measurements to assess which frames would be the best fit.

The app takes a 3D scan of the user's face

Some of the key details it is looking for are, for instance, how the width of the frames compares with the width of the face, whether the glasses will sit straight rather than tip, and whether the centre of the lenses lines up with the pupils.

According to Cubitts' research, only 20 per cent of the UK's 22 million spectacle wearers have the perfect fit, although 75 per cent believe their frames fit them.

"Frames are designed for the average person, but there is no average person," Broughton said.

"There are fully grown adults that have to buy children's frames because their heads are slightly smaller, while some wear badly fitting frames because they can't get a pair big enough. This is absolutely insane."

The app can place different frames onto this 3D model

According to Broughton, it's less a question of whether the spectacles will look good and more specifically about whether they will fit comfortably and position the eye in the correct position for the lenses.

However, in time, the app could use its machine-learning capabilities to analyse purchases made by users. This would allow it to better predict which frame a user is more likely to choose in terms of style.

"That's when it gets really clever, when it just works like magic," said Broughton.

"We will get to that, but it will take time because we have to train the machine learning algorithm. The more people use it, the more powerful it gets."

The app uses an algorithm to calculate which frames will offer the best fit

Broughton founded Cubitts in 2013, with an ambition to make quality eyewear available to a wide audience.

From the outset, the brand has looked to explore new ground. In 2019, it launched a collection made from various waste materials including human hair and potatoes.

Broughton sees the launch of the app as the first step towards a complete disruption of the eyewear industry.

Cubitts could potentially use data gathered by the app to influence the design of new collections, creating frames that cater to as wide a customer base as possible.

The app will be officially launched in September 2021

The technology could even lead to a bespoke service for spectacles, where a customer uses the app to design made-to-order frames to their exact measurements.

"You press a button and they could be 3D printed right in front of you," suggested Broughton.

"It's a new form of production and ownership," he said, "and that's where we want to get to. We want every single product to be made bespoke, irrespective of who the person is or where they are in the world."

"It has so many benefits," he added. "You don't have to have stock, you don't have wastage, you don't have landfill. It fundamentally changes the way that people buy something that is, naturally, a very individual product anyway."

The app is currently only available to invited users, but is set to be launched to the public in September 2021.

Berlin-based eyewear brand Reframd also looked to create tailormade eyewear with its range of 3D-printed sunglasses specifically designed for people with low and wide noses.

Japanese architect Kengo Kuma has designed 3D-printed sunglasses made from castor beans that combine Japanese design with modern technology.

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#softwareandwebdesign #all #technology #apps #technologyvideos #3dscanning #videos #cubitts