Yale Program on Climate Change Communication dropped this banger today with tons of polling.
74% of Americans support regulating CO₂ as a pollutant.
77% of Americans oppose eliminating research on global warming.
Yale Program on Climate Change Communication dropped this banger today with tons of polling.
74% of Americans support regulating CO₂ as a pollutant.
77% of Americans oppose eliminating research on global warming.
Some terrific insights and observations here.
Things are not simple-- especially people.
"Climate communication took a path of euphemistic scientific expressions partially due to the noble scientific norms of self-restraint and modesty, but the hidden implications of climate jargon distort the way non-experts think about the heating climate. Consequently, the current climate jargon hinders informed decisions about Earth’s life support systems."
https://www.frontiersin.org/articles/10.3389/fclim.2024.1384753
Innovative communication theories propose that we understand messages not by decoding their meaning but by inferring what speakers intend to express. However scientifically accurate the messages climate scientists have put forward, the appropriate inferences may not have been drawn by most of their audiences. One of the main reasons may be that scientific metaphors allow for multiple interpretations, yet, because of their expressive power, they impact discourses disproportionately. Climate communication took a path of euphemistic scientific expressions partially due to the noble scientific norms of self-restraint and modesty, but the hidden implications of climate jargon distort the way non-experts think about the heating climate. Consequently, the current climate jargon hinders informed decisions about Earth’s life support systems. Changing the softened expressions of climate language, from the cool of basic research to the heat and compassion of medical contexts, may allow for more productive public and political debates – which may lead to more powerful policy solutions. Speaking and thinking in medical terms could turn the perception of worst case scenarios from hypotheticals or doomism to life-saving interventions. We typically start reducing fever before it gets out of control, let alone crosses a threshold of potential death. Instead of putting on a positivist mascara, a calm and serious discussion of safety measures in medical terms, for example, talking about clim...
"Overall, two types of recommendations emerged. First, participants suggested focusing each figure on one key message for policymakers, and removing irrelevant details. For IPCC authors, this involves making hard choices about what to show in the figure and what to leave for the text. Additionally, participants suggested straightforward fixes such as using clear titles, labels, and captions that support the key message."
https://link.springer.com/article/10.1007/s10584-024-03704-7
Nearly 200 governments rely on the Intergovernmental Panel on Climate Change (IPCC) for scientific assessments of climate change. IPCC figures are important for conveying key findings, but can be difficult for policymakers and practitioners to understand. Best practices in graph design, summarized in the IPCC’s visual style guide, recommend conducting interviews with members of the target audience before finalizing figures. Therefore, we interviewed 20 policy makers and practitioners from different countries about three figures drafted for the second order draft of the summary for policymakers associated with IPCC’s Working Group III Sixth Assessment Report. Half were frequent users and half were occasional users of climate science, but similar comments emerged from both groups. The figures received a median rating of 3, on a scale from 1 (= not easy at all to understand) to 5 (= very easy to understand). Showing the caption did not always improve these ratings. Overall, two types of recommendations emerged. First, participants suggested focusing each figure on one key message for policymakers, and removing irrelevant details. For IPCC authors, this involves making hard choices about what to show in the figure and what to leave for the text. Additionally, participants suggested straightforward fixes such as using clear titles, labels, and captions that support the key message. Based on our findings, we present recommendations for the design of climate change figures, and examples of revised figures. These recommendations should be useful for the next round of IPCC reports, and for other organizations that communicate about climate science with policymakers and practitioners.
"At NCDP, we work on a series of training and education grants funded by the Federal Emergency Management Agency (FEMA). And a really unique and unprecedented thing happened with FEMA’s most recent strategic plan: They prioritized climate literacy [the understanding of one’s influence on climate, and of climate’s influence on individuals and society] for the very first time..."
#ClimateLiteracy
#ClimateCommunications
#ClimateAdapation
@GreenFire
https://news.climate.columbia.edu/2024/02/23/designing-impactful-climate-literacy-education-for-emergency-management-and-beyond/
Public attention is very limited. Use it wisely.
"...we redesigned graphs from the Intergovernmental Panel on Climate Change (IPCC) Fifth Assessment Report (AR5) and compared participant attention and perceptions...Here, we demonstrate our robust graph redesign process and the associated impacts on participants’ perceptions of graph usability, graph and scientist credibility, and risk associated with climate change."
Shortly ago Prof. John Perona got in touch to make us aware of his weekly newsletter "Earthward" and his website "From Knowledge to Power," new resources with some mission similarities to Skeptical Science but with strong identity of their own, and powerful content with a "public policy meets science" policy-centric approach.
Excited to learn about John’s website, we interviewed him to learn more of his history and how his site came to be.
#ClimateCommunications
https://skepticalscience.com/from-knowledge-to-power-an-interview-with-john-perona.html?utm-source=mastodon&utm-campaign=socialnetworks&utm-term=sks
A short while ago John Perona got in touch to make us aware of his weekly newsletter „Earthward“ and his website „From Knowledge to Power“. We found it to be another resource with some mission similarities to Skeptical Science but with a strong identity of its own, and powerful content with a more policy-centric approach. As we were excited to learn about John’s website, we collaborated with him for this interview-style blog post to learn more about his background and how his site came to be.
Working to get climate action, but feel squeamish about "#marketing"?
Get over it.
“We’re in a #propaganda war, but only one side is on the battlefield.”
"In just the three years following the #Paris accords, five of the largest #FossilFuel companies spent over $1bn on communications and #lobbying."
Climate activists got some catching up to do.
#ClimateCommunications
https://www.theguardian.com/commentisfree/2023/jul/14/big-oil-climate-crisis-fossil-fuel-public
"An in-depth analysis of the content of the top-100 mediatized papers, in comparison to a random subset, reveals that news media showcases a narrow and limited facet of climate change knowledge (i.e., natural science and health)."
We end up with the rough equivalent of the Marvel movie franchise, an "NCU."
An impoverished, myopic perspective, waste of hidden talent-- the same problems as with the MCU.
#ClimateCommunications
https://www.sciencedirect.com/science/article/pii/S0959378023000419?dgcid=rss_sd_all