FYI: TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. https://ppc.land/triplelifts-tl-spark-bets-on-orchestration-not-just-automation/ #TripleLift #ProgrammaticAdvertising #MarketingTechnology #AdTech #DigitalMarketing

FYI: Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising: Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation. https://ppc.land/criteo-and-triplelift-bet-on-deterministic-commerce-data-to-crack-offsite-advertising/ #Criteo #TripleLift #CommerceData #OffsiteAdvertising #DigitalMarketing

ICYMI: Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising: Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation. https://ppc.land/criteo-and-triplelift-bet-on-deterministic-commerce-data-to-crack-offsite-advertising/ #Criteo #TripleLift #DeterministicCommerce #Advertising #CommerceData

Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising: Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation. https://ppc.land/criteo-and-triplelift-bet-on-deterministic-commerce-data-to-crack-offsite-advertising/ #Criteo #TripleLift #AdTech #Commerce #DataDrivenMarketing

TripleLift reports 10x growth in advertiser spend during Prime Day: TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events. https://ppc.land/triplelift-reports-10x-growth-in-advertiser-spend-during-prime-day/ #TripleLift #PrimeDay #AdSpend #eCommerce #AdvertisingGrowth

TripleLift cuts double-digit percentage of workforce in July restructuring: Supply-side platform reduces staff less than 20% following CEO transition. https://ppc.land/triplelift-cuts-double-digit-percentage-of-workforce-in-july-restructuring/ #TripleLift #WorkforceReduction #CEOTransition #Restructuring #SupplySidePlatform

ICYMI: Triplelift joins Amazon's traffic engine to optimize ad requests: Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads. https://ppc.land/triplelift-joins-amazons-traffic-engine-to-optimize-ad-requests/ #Triplelift #AmazonAds #DigitalMarketing #AdTech #ProgrammaticAdvertising

ICYMI: TripleLift appoints tech veteran Dave Helmreich as chief executive officer: Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation. https://ppc.land/triplelift-appoints-tech-veteran-dave-helmreich-as-chief-executive-officer/ #TripleLift #AdTech #Leadership #Innovation #Marketing

ICYMI: Triplelift joins Amazon's traffic engine to optimize ad requests: Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads. https://ppc.land/triplelift-joins-amazons-traffic-engine-to-optimize-ad-requests/ #Triplelift #AmazonAds #TrafficEngine #DigitalMarketing #AdTech

ICYMI: TripleLift appoints tech veteran Dave Helmreich as chief executive officer: Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation. https://ppc.land/triplelift-appoints-tech-veteran-dave-helmreich-as-chief-executive-officer/ #TripleLift #DaveHelmreich #AdTech #Innovation #Marketing