PPC LandPubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams: Supply-side platform delivers 20% adjusted EBITDA margin while processing nearly 78 trillion impressions amid DSP partner challenges. https://ppc.land/pubmatic-reports-q2-2025-results-with-sustained-growth-in-ctv-and-emerging-revenue-streams/ #PubMatic #CTV #DigitalMarketing #AdTech #SupplySidePlatform
TripleLift cuts double-digit percentage of workforce in July restructuring: Supply-side platform reduces staff less than 20% following CEO transition. https://ppc.land/triplelift-cuts-double-digit-percentage-of-workforce-in-july-restructuring/ #TripleLift #WorkforceReduction #CEOTransition #Restructuring #SupplySidePlatform
ICYMI: PubMatic and Magnite battle for ad tech dominance: Financial reports reveal strengths and challenges for leading supply-side platforms. https://ppc.land/pubmatic-and-magnite-battle-for-ad-tech-dominance/ #AdTech #DigitalMarketing #PubMatic #Magnite #SupplySidePlatform
Cory DoctorowThe ad-exchange receives a constant stream of chances to place ads. This stream is generated by the "#SupplySidePlatform" (#SSP), a service that represents publishers who want to sell ads.
Meta/#Facebook and Google both the "full stack" of ads: they represent buyers *and* sellers, and they operate the marketplace. When the sale closes, #Googbook collects a commission from the advertiser, another from the publisher, *and* a fee for running the market.
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