Mike Temkin (@miketemkin)
Update on Sustainability: At a recent GreenBiz conference, Sustainability executives discussed “how persistent, data-driven communication and aligning sustainability with business drivers helped them secure regular engagement with top executives.” … “For cosmetics retailer Ulta Beauty, environment, social and governance issues are also critical drivers of consumer engagement. Even though sustainability technically reports into the legal function, the merchandising team is an important ally in advancing strategy. ‘Our customers want to know that the products they’re buying are sustainable, and we essentially work with our brand partners to highlight the work that they’re doing, which helps bring customers in our door and drive sales,’ said Ame Igharo, senior director of sustainability strategy at Ulta Beauty. … When Igharo joined Ulta four years ago, she spent her first few months meeting with executives from across the retailer, getting up to speed on their accountabilities and asking leaders how they envisioned being involved in the work of developing its science-based targets for reducing greenhouse gas emissions, eventually validated in 2023. ‘From the very beginning, it was about co-creation versus me coming in and defining what it was going to be,’ Igharo said. ‘We weren’t going to actually be able to drive something forward unless we were on the same page of what this could be and what we wanted it to be for the organization.’ When it came to communicating about Ulta’s science-based targets, the messaging came from the chief merchandising officer rather than the sustainability team, because they were the partners in that work. The entire merchandising organization received training on how to discuss the goals, because they would have to convince the companies behind the brands Ulta sells that this is something to prioritize. ‘Having these internal advocates bringing it into their day-to-day relationships and meetings with brand partners really helped us make significant progress,’ Igharo said. … (Furthermore internally in the company a line of respected communication is crucial.) ‘Someone’s direct report generally has more trust with them than I will ever be able to build with an occasional face to face,’ Igharo said. ‘They can really be both your champions and your advocates for pushing things forward.’” From the article “3 ways to win sustainability allies in the C-suite” posted on March 16, 2026, on Trellis (formerly Green Biz) by Heather Clancy – U.S. journalist specializing in transformative technology and innovation and from the article “How to gain C-suite support for sustainability” posted March 16, 2026, on SmartBrief on Sustainability by Lindsey Feth – U.S. journalist. For more Thoughts And Observations about Sustainability go to https://www.linkedin.com/pulse/prioritizing-sustainability-environmental-social-mike-temkin/?trackingId=%2FleXDYBBQ%2BSkKTn1NxMnRw%3D%3D
