one thing
- the appropriation of soft/natural/organic aesthetics in big tech (or a "new" big tech?)
- as an evolution from sleek, minimalist, alumin(i)um hardware and software
- as a dizzying, wraparound, cognitively dissonant contrast to the abstract, nebulous, detached, outsourced work of "cloud" computation
another thing
- the politicised aesthetics of interface and information design
- what do we mean when we say clarity and speed and ease of use
- what kinds of tasks are we making easier with neatly packaged buttons and tables
- who gets to sit in front of these interfaces
- what kinds of data is being presented so nicely and what was lost along the way
- how does an interface flatten complexity and nuance
- whence can we trace back our need for efficiency and scale





