IAS automates supply path optimization to eliminate manual campaign work: Integral Ad Science launches automated supply path optimization eliminating manual oversight while achieving 33% conversion increases and quality spend jumps from 88% to 97% in one month. https://ppc.land/ias-automates-supply-path-optimization-to-eliminate-manual-campaign-work/ #SupplyPathOptimization #AutomatedMarketing #DigitalAdvertising #AdTech #ConversionRate

ICYMI: DV360 introduces seller ID blocklist with additional fee: Display & Video 360 enables more granular supply path control for advertisers, but at a price. https://ppc.land/dv360-introduces-seller-id-blocklist-with-additional-fee/ #DV360 #ProgrammaticAdvertising #DigitalMarketing #AdTech #SupplyPathOptimization

Why SSPs are leading the programmatic market through supply path curation: Analysis reveals how Supply-Side Platform curation drives value by reducing data loss and boosting efficient audience targeting. https://ppc.land/why-ssps-are-leading-the-programmatic-market-through-supply-path-curation-2/?utm_source=dlvr.it&utm_medium=mastodon #ProgrammaticAdvertising #SSP #SupplyPathOptimization #DigitalMarketing #AudienceTargeting