As I rebuild my first two games from the ground up, I'm realizing I don't have a plan to get the word out. It's been over a decade, and though I've made new features and content, I don't know how I'm going to reach the old audience or build a new one. (I never collected emails or anything.)
Historically, my approach to marketing was to not. I put the games out there and hoped enough people would find them on their own. But that was the Flash era.
Lately I've seen indie devs build a social media following by posting dev logs, mixed in with common development advice. But those work because they post frequently and with a decent level of polish, and I'm worried it would take too much time away from development. I already struggle with motivation, and adding to my workload seems unlikely to help.
So anyway, how do you all promote your work?
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