FYI: Innovid expands measurement with purchase data and publisher attribution: Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns. https://ppc.land/innovid-expands-measurement-with-purchase-data-and-publisher-attribution/ #Innovid #Measurement #PurchaseData #Attribution #CTV

ICYMI: Infillion buys Catalina to lock in $600B in annual purchase data: Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data. https://ppc.land/infillion-buys-catalina-to-lock-in-600b-in-annual-purchase-data/ #Infillion #Catalina #PurchaseData #ConsumerInsights #DataAcquisition