#HotTake: the #AppleVision / #AppleVisionPro is failing because the market for high-end #VR Headsets is already oversaturated, and virtually all other players have an established library of #apps and uses, and proven compatibility with either #SteamLink / #WiVRn or #Monado and whatever Windows uses for #PCVR. Even with the #iOS compatibility, you just don't have a reason to buy a $1000+ headset just to hold a virtual #iPad / #iPhone when you likely already own a real one, and unlike cheaper headsets it just doesn't offer many experiences that the average user is going to pay that for.
A new headset line would take way more than #Apple seems willing to invest, especially this late in #VirtualReality #technology's cycle.
That said, there's definitely still a market for something cheap and easy, like a "Quest Lite", something that is made to hook to a lower-end #gaming computer's GPU and run stuff like tracking and reprojection locally, but doesn't necessarily have the power for anything substantial.