Brian Small... the founder of the modern field of communications.. #HaroldLaswell.. explained.. in the early 1930’s that [the privileged] should not succumb to.. democratic dogmatisms about men being the best judges of their own interests, because they’re not.. propaganda is to a #democracy what the bludgeon is to a #TotalitarianState and that’s wise and good because again the common interests elude the bewildered herd, they cant figure them out. The #PublicRelations industry not only took this ideology on very explicitly but also acted on it, that’s a huge industry, spending hundreds of..by now probably on the order of a billion dollars a year on it or something and its committment all along was to controlling the public mind...In the 1930’s big problems arose again as they had during the first world war. there was huge depression, there was substantial labor organizing, in fact in 1935 labor won its first major legislative victory, namely the right to organize with the wagner act, and that raised two serious problems for one thing democracy was misfunctioning the bewildered herd was actually winning legislative victories and it’s not supposed to work that way, the other problem was it was becoming possible for people to organize and people have to be atomized and separated and alone.... the business community which spends lots and lots of money and attention and thought into how to deal with these problems through the public relations industry and other organizations like the National Association of Manufacturers and the Business Roundtable these days and so on. They set to work immediately to try to find a way to counter these democratic deviations, the first major effort, the first trial was a year later. In 1936 there was a major strike, the #BethlehemSteelStrike out in Western Pennsylvania, Johnstown, the mohawk valley and business tried out a new technique of destruction of labor which worked, worked very well, it was through propaganda.Not through goon squads,breaking knees and all that kind of business which wasn’t working very well anymore but through the more subtle and effective means of #propaganda. The idea was to figure out ways to turn the public against the strikers, to present the strikers as disruptive, harmful to the public, against the common interests and the common interests are those of US, the businessman, the worker, the housewife and so on, that’s all US, and we want to be just together, we want to have things like #harmony, and Americanism and working together and so on and then theres those bad strikers out there who are kind of disruptive and causing trouble and breaking harmony and violating #Americanism..... the #BusinessCommunity.. control the media and have massive resources.. And it worked very effectively.. it was later called the #MohawkValleyFormula applied over and over again to break.. strike[s] and.. called scientific methods of strike breaking#NoamChomsky #TradeUnions #StrikeBreaking #PR
.> The Mohawk Valley formula is a plan for strikebreaking purportedly written by the prxesident of the Remington Rand company James Rand, Jr. around the time of the Remington Rand strike at Ilion, New York in 1936/37..> The plan includes discrediting union leaders, frightening the public with the threat of violence, using local police and vigilantes to intimidate strikers, forming associations of "loyal employees" to influence public debate, fortifying workplaces, employing large numbers of replacement workers, and threatening to close the plant if work is not resumed....> #NoamChomsky has described the formula as the result of business owners' trend away from violent strikebreaking to a "scientific" approach based on #propaganda. An essential feature of this approach is the identification of the management's interests with "Americanism," while labor activism is portrayed as the work of #UnAmerican outsiders. Workers are thus persuaded to turn against the activists and toward management to demonstrate their patriotism. - https://chomsky.info/199201__/
- https://en.wikipedia.org/wiki/Mohawk_Valley_formula
#MohawkValleyFormula #StrikeBreaking #PR #Propaganda against #TradeUnions
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