FYI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMarketing #DigitalAttribution #ShopperPurchaseRate #MediaConsulting
GS Retail has appointed former anchor Baek Ji-yeon as Customer Experience Advisor, aiming to enhance customer trust and corporate value through strategic brand and media initiatives.
#YonhapInfomax #GSRetail #BaekJiYeon #CustomerExperience #BrandStrategy #MediaConsulting #Economics #FinancialMarkets #Banking #Securities #Bonds #StockMarket
https://en.infomaxai.com/news/articleView.html?idxno=72157

