PPC LandApr 13
FYI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMarketing #DigitalAttribution #ShopperPurchaseRate #MediaConsulting
In-store media's measurement problem is not what you think

ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.

PPC Land
Kollege WalzeNov 30, 2022

Kollege Walze präsentiert beraterslang: "Daten einpflegen" 😎

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