FYI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMarketing #DigitalAttribution #ShopperPurchaseRate #MediaConsulting

ICYMI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMedia #MeasurementMetrics #ShopperPurchaseRate #DigitalAttribution