PPC LandICYMI: Amazon tightens its grip as programmatic identity enters a new era: Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves. https://ppc.land/amazon-tightens-its-grip-as-programmatic-identity-enters-a-new-era/ #Amazon #ProgrammaticAdvertising #AdTech #IdentitySolutions #DigitalMarketing
Roqad acquires Zeotap-Data to strengthen European identity leadership: Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets. https://ppc.land/roqad-acquires-zeotap-data-to-strengthen-european-identity-leadership/ #DigitalMarketing #DataPrivacy #IdentitySolutions #Advertising #TechNews
End of cookies is a myth: real change lies elsewhere in digital advertising: Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency. https://ppc.land/end-of-cookies-is-a-myth-real-change-lies-elsewhere-in-digital-advertising/ #DigitalMarketing #Advertising #Cookies #Privacy #IdentitySolutions
ICYMI: Audio identity tech partnership drives 2.4x higher ad fill rates: Triton Digital and Optable collaboration enables advanced identity solutions for audio publishers, boosting programmatic revenue. https://ppc.land/audio-identity-tech-partnership-drives-2-4x-higher-ad-fill-rates/ #AudioTech #DigitalAdvertising #ProgrammaticAds #AdFillRates #IdentitySolutions
Yahoo expands identity solutions to CTV and publishers, boosting ad targeting: Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs. https://ppc.land/yahoo-expands-identity-solutions-to-ctv-and-publishers-boosting-ad-targeting/?utm_source=dlvr.it&utm_medium=mastodon #Yahoo #DigitalAdvertising #CTV #AdTargeting #IdentitySolutions
SoulVerseSoulverse is hosting The Soul Show Chapter 8. Make sure to attend it on March 26.
Don't miss this opportunity to gain valuable insights into the future of DeFi and New Age Identity solutions.
Mark your calendars and join us for an engaging session!
See you there! 🔥
