My barista got my order wrong today.
I asked for black coffee. She handed me an oat milk latte.
Most people would complain. I saw a masterclass in B2B cross-selling.
She anticipated a pain point I didn't even know I had. She disrupted my beverage paradigm.
I threw it away
Then I bought the coffee shop.
Sales isn't about giving clients what they want. It’s about aggressive market dominance.
Don't just hit quota. Be the quota.
Thoughts? 👇




