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CX in pharma - there’s a digital drop-off for the content that HCPs in Europe need the most from the industry.
That’s one of the conclusions from my latest report on pharma customer experience, which is based on a survey of 2,265 HCPs.
Read the report in full:
#pharma #lifesciences #CX #customerexperience #customerexcellence #omnichannel
October 5, 2023 The State Of Customer Experience In The European Pharmaceutical Industry, 2022: HCP Interactions by Dominic Tyer with Tim van Tongeren and Hannah Price Executive Summary The European pharma industry is in a period of adjustment after COVID, gradually returning to the familiar pre-lockdown norm of face-to-face engagement with HCPs. But in doing […]
How can pharma commercial organisations achieve true customer-centricity?
It starts with creating the right foundations for omnichannel success.
Read more in my latest article for PME magazine.
https://www.pmlive.com/pme#/reader/49600/228237
#pharma #lifesciences #CX #customerexperience #customerexcellence #omnichannel
PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night. From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered. PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way. Keep up to date wherever you are with pharma company CEO interviews and strategic articles on industry hot topics, including market access, publication planning, regulation, digital developments, medical education, CME, marketing, country reports, emerging market reviews, conference reports, R&D, therapy area insights, drug updates, joint working with healthcare providers, generics, biotechnology, clinical trials, diagnostics, mHealth, patient perspectives, healthcare at home, careers, plus the latest local and global news. If you are researching a topic area, or simply want to re-read thought provoking articles from previous issues then simply download our archived editions. PME is also available in print and in digital form via www.pmlive.com/register (free registration). Plus, sign up to receive daily or weekly pharmaceutical news updates from our website at www.pmlive.com
Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations.
In my latest article for PME magazine I review the industry’s social media opportunity gap.
https://www.pmlive.com/pharma_intelligence/Pharmas_struggles_with_social_media_1490675
#pharma #CX #customerexperience #customerexcellence #omnichannel
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