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Gert-Jan Kroese@verge the #adagency handling these #rebranding strategies must be smiling all the way to the #bank #hbo | “In case you’ve lost track, #hbomax launched in 2020 in an attempt to consolidate HBO’s messy streaming options and give #warnerbros a single platform to rival #netflix and #disneyplus. It became Max in 2023, a rebrand that was met with immediate derision and has since been seen as an all-time screw-up on par with New Coke.”
Mathew Thomas#TataTea #JaagoRe #climatechange
#Brilliant #ad by #adagency #MullenLintas
Let's make this #world a better place for our children and grandchildren.
#Brilliant #ad by #adagency #MullenLintas
Let's make this #world a better place for our children and grandchildren.
AutisticMumTo3Ad mastermind behind Thatcher’s victory hammers ‘cruel’ Tories and backs Starmer for PM | The Independent
https://www.independent.co.uk/news/uk/politics/starmer-labour-tories-sunak-saatchi-b2443988.html
#Thatcher
#AdAgency
#NastyParty
#CruelTories
#Tories
#SaatchiAndSaatchi
#Starmer
#Labour
#Divisive
#Iceland
#ToryDonors
#Phones4U
#Sunak
#NetZeroUTurn
#Carpetright
#GE2024
Today in Digital MarketingReporting problems on Amazon's ad platform are forcing advertisers to MacGuyver tools to check spend.
#amazon #mediabuying #adagency #digitalmarketing #marketing #advertising #primeday
https://todayindigital.com/amazon-advertisers-on-high-alert-during-prime-day/
Michelle AndradeAre you a marketer targeting consumers aged 18-28? You're probably approaching them wrongly. 🤦🏼♀️
This microgeneration called Gen Zennial has unique consumer buying & media habits, distinct from millennials or Gen Z. 🤔
Learn a few crucial tips from original market research in our new whitepaper, free at the link below! 😁
https://info.exverus.com/the-generation-you-dont-know-enough-about-zennials/
#mediaagency #mediaindustry #marketingtips #marketresearch #advertising #adagency
Tod Maffin 🇨🇦Meta claims its Advantage+ ad campaigns can increase your #ROAS by 30%. So then why are marketing agencies keeping their distance?
#digitalmarketing #metaads #facebookads #instagramads #marketing #mediabuying #adagency #marketingagency
https://www.linkedin.com/pulse/metas-ai-so-good-why-agencies-staying-far-away-tod-maffin
If Meta's AI is So Good, Why Are Agencies Staying Far Away?
With Meta continuing to focus on machine learning, the company reported some pretty solid results yesterday regarding the effectiveness of its automated ad targeting tools. The tech giant says that during the fourth quarter of 2022, advertisers saw over 20% more conversions than the year before.
On today’s show (releases at 4pm PT):
🏆 Will #Microsoft's plans to build #ChatGPT into #Bing be the best decision in the company's history?
🎧 #AdBuyers remain bullish on #podcasts.
👀 #TikTok's audience is proving too tempting for marketers.
🚀 #Snapchat's peculiar plan to boost revenue.
🤦♂️ Do we really need to say this? Stop sharing your customers' personal health data with #adplatforms!
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife
On today’s show (releases at 4pm PT):
🚨 What marketers can learn about the massive leak of #searchengine #ranking factors
🛒 The #TikTok trend #ecommerce merchants hate
👀 #Instagram's founders are building a new social media app
😵 The industry holds its breath for #Meta's Q4 results
💳 #PayPal launches a feature you should set up immediately
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business
On today’s show (releases at 4pm PT):
🐛 A bug on #Facebook's ad platform might be messing up your creative
🔐 A big #brandsafety update on #GoogleAds
🚩 #Twitter doubles-down on its controversial content relaxations
👨💻 #AppDevelopers are flocking to #Mastodon
👀 #TikTok's CEO has been called to the principal's office
✨ ...and much more!
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience