Write a better fundraising appeal

A fundraising appeal that doesn't get read doesn't work. If you want a better fundraising appeal, keep it simple.

Hands-On Fundraising
Is this any way to treat a friend?

Don't treat your valuable donors like this. Sending something that looks like a bill is no way to treat a friend.

Hands-On Fundraising
Can we stop this in its tracks, please?

There's a new rash of appeals in your mail. They're disrespectful and even alarming. Can we stop them in their tracks?

Hands-On Fundraising
Communicating with your heart

Hands-On Fundraising Blog: Fundraising advice and insights for fundraisers like you. Fundraising strategy, donor communications, and more.

Hands-On Fundraising
How you can appeal like a Girl Scout

Can you appeal like a Girl Scout? It's cookie time. My experience was great. I'm sharing it because it has a lesson for fundraisers like us.

Hands-On Fundraising
Looking for attention? Why the details matter https://mcahalane.com/why-details-matter/ #AppealWriting, #Attention, #Details
Human. Connection.

Fundraising is emotional work. Human connections are at its core. So why depend on AI to communicate? My plea for human connection

Hands-On Fundraising
You just haven't earned it yet, baby: 5 ways to start https://mcahalane.com/you-just-havent-earned-it-yet/ #AppealWriting, #DonorAppeals, #Donor-focused, #WritingForDonors
You just haven't earned it yet, baby: 5 ways to start

Has your fundraising program earned it yet? Or are you still blaming donors who don't give? Here's how to be worthy of their gifts.

Hands-On Fundraising
Zoom in for more effective stories

Zoom in for the details that will make your fundraising stories more effective. As with photography, the closer you are, the more you see.

Hands-On Fundraising