FYI: Bedrock becomes first DSP to run its bidder inside an exchange: Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers. https://ppc.land/bedrock-becomes-first-dsp-to-run-its-bidder-inside-an-exchange/ #DigitalMarketing #AdvertisingTech #ProgrammaticAdvertising #DSP #DataDriven
Bedrock becomes first DSP to run its bidder inside an exchange

Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.

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33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #DigitalMarketing #AI #CTV #AdvertisingTech
33Across and Valpak bet on new movers to fix programmatic's signal problem

33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation.

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Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover: Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights. https://ppc.land/alphonso-founders-sue-lg-electronics-over-1-5-billion-advertising-tech-takeover/ #AdvertisingTech #LGElectronics #LegalAction #Alphonso #BusinessNews
Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover

Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.

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Index Exchange introduces dynamic pricing model prioritizing publisher revenue: Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains. https://ppc.land/index-exchange-introduces-dynamic-pricing-model-prioritizing-publisher-revenue/ #DynamicPricing #PublisherRevenue #AdvertisingTech #ProgrammaticAdvertising #YieldOptimization
Index Exchange introduces dynamic pricing model prioritizing publisher revenue

Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.

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Amazon releases geographic optimization API for DSP advertisers: Amazon's Geographic Insights and Activation API enters beta, providing programmatic control over location-based bid adjustments for Amazon DSP campaigns. https://ppc.land/amazon-releases-geographic-optimization-api-for-dsp-advertisers/ #Amazon #DSP #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTech
Amazon releases geographic optimization API for DSP advertisers

Amazon's Geographic Insights and Activation API enters beta, providing programmatic control over location-based bid adjustments for Amazon DSP campaigns.

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📱 Dual-Screen Kiosks: Flexibility in Displaying Content
Our dual-screen kiosks are perfect for delivering both advertisements and real-time information. This dual-display setup can adapt to various public spaces and provide value to both advertisers and customers.
What do you think of dual-screen solutions for public displays?
#DualScreenKiosk #DigitalSignage #AdvertisingTech #OutdoorDisplays
Google releases open source MCP server for Ads API integration: Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns. https://ppc.land/google-releases-open-source-mcp-server-for-ads-api-integration/ #GoogleAds #OpenSource #AdvertisingTech #APIs #DigitalMarketing
Google releases open source MCP server for Ads API integration

Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns.

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IPG Mediabrands launches Acxiom Contextual CTV solution for streaming ads: IPG Mediabrands and Acxiom unveiled Acxiom Contextual CTV powered by IRIS_ID on August 19, 2025, offering content-level targeting for advertisers. https://ppc.land/ipg-mediabrands-launches-acxiom-contextual-ctv-solution-for-streaming-ads/ #DigitalMarketing #StreamingAds #CTV #AdvertisingTech #ProgrammaticAds
IPG Mediabrands launches Acxiom Contextual CTV solution for streaming ads

IPG Mediabrands and Acxiom unveiled Acxiom Contextual CTV powered by IRIS_ID on August 19, 2025, offering content-level targeting for advertisers.

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Trade Desk launches Deal Desk to manage advertising deals: New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis. https://ppc.land/trade-desk-launches-deal-desk-to-manage-advertising-deals/ #TradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTech #DealDesk
Trade Desk launches Deal Desk to manage advertising deals

New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis.

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ICYMI: Redfin taps Magnite for advertising tech: Residential real estate brokerage partners with ad tech giant to build commerce media network. https://ppc.land/redfin-taps-magnite-for-advertising-tech/ #Redfin #Magnite #AdvertisingTech #RealEstate #CommerceMedia
Redfin taps Magnite for advertising tech

Residential real estate brokerage partners with ad tech giant to build commerce media network.

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