Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks: Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results. https://ppc.land/singulars-2026-roi-index-apple-ads-enters-the-top-tier-of-mobile-ad-networks/ #MobileAdvertising #AppleAds #ROI #DigitalMarketing #AdTech

FYI: InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. https://ppc.land/inmarket-says-5-cpg-brands-drove-millions-in-sales-with-moment-based-ads/ #DigitalMarketing #CPG #MobileAdvertising #MomentMarketing #iROAS

Blackstone's Liftoff bets $4 billion mobile ad empire on public markets: Liftoff files S-1 for Nasdaq IPO amid mobile advertising consolidation, revealing $491.6M revenue and widening losses while Blackstone seeks exit from 2019 investment. https://ppc.land/blackstones-liftoff-bets-4-billion-mobile-ad-empire-on-public-markets/ #Blackstone #Liftoff #MobileAdvertising #IPO #Nasdaq

Mobile advertising scheme masked $25 million revenue fraud: Advertising executives used fake programmatic transactions between data intelligence and mobile ad companies to inflate financial reports for public investors. https://ppc.land/mobile-advertising-scheme-masked-25-million-revenue-fraud/ #MobileAdvertising #DigitalMarketing #AdFraud #ProgrammaticAdvertising #MarketingStrategy

AppLovin reports 77% revenue growth in second quarter 2025: Mobile advertising company achieves $1.26 billion revenue while selling gaming division for $400 million. https://ppc.land/applovin-reports-77-revenue-growth-in-second-quarter-2025/ #AppLovin #MobileAdvertising #RevenueGrowth #GamingIndustry #DigitalMarketing

ICYMI: DoubleVerify uncovers $2.5M ShadowBot fraud targeting mobile and CTV: Amateur-level bot scheme generates 35 million spoofed devices using 1990s screen resolutions and basic automation. https://ppc.land/doubleverify-uncovers-2-5m-shadowbot-fraud-targeting-mobile-and-ctv/ #DoubleVerify #ShadowBot #FraudDetection #MobileAdvertising #CTV

ICYMI: Apple Search Ads to adopt AdAttributionKit for unified app attribution: Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure. https://ppc.land/apple-search-ads-to-adopt-adattributionkit-for-unified-app-attribution/ #AppleSearchAds #MobileAdvertising #AppAttribution #DigitalMarketing #AdTech

Apple Search Ads to adopt AdAttributionKit for unified app attribution: Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure. https://ppc.land/apple-search-ads-to-adopt-adattributionkit-for-unified-app-attribution/ #AppleSearchAds #AdAttributionKit #MobileAdvertising #AppAttribution #DigitalMarketing

ICYMI: AppLovin faces data collection controversy amid market scrutiny: Investigation reveals mobile advertising giant's data practices raise platform policy concerns as share price experiences volatility. https://ppc.land/applovin-faces-data-collection-controversy-amid-market-scrutiny/ #AppLovin #DataPrivacy #MobileAdvertising #MarketScrutiny #DataCollection