@TimothyRoes @hpod16
The (over)use of "mastodon" is understandable. Mastodon played a pioneering role in implementing microblogging use cases with the #ActivityPub protocol and is also the most mature product at this point in that 'business domain'. Establishing itself as a brand.
#Fediverse is not a very descriptive name to people unfamiliar with it and the idea that it provides access to many apps that integrate with on a single social network (ideally) interoperably is foreign. They are used to 'platform thinking'. Fediverse weaves a social fabric that allows you to be "social together with others" online.
The europa.eu website now has a #Mastodon icon in its social channel list, that hides all that.
Perhaps most communicative is the name #ActivityStreams (name of W3C standard vocabulary of social actions to support). Then a person would subscribe to EU's activity streams and receive Posts, Articles, Videos, Events, Policies, News. Every service the EU offers adds to the stream.