Susanta Sahoo

@ugosus
30 Followers
87 Following
88 Posts
Listen to my science fiction and fantasy stories as short audiobooks here on Kalp Fiction https://www.youtube.com/@kalpfiction
Kalp Fiction

Original sci-fi and fantasy stories as immersive audiodrama experiences. Created by Vijayendra Mohanty.

YouTube
Thoughts and prayers for all the Christmas trees about to be thrown in the trash tomorrow.

Underrated SEO Tactic: Your website favicon shows up on ~60%(!) of Google searches you rank in

Most ignore it, but a good favicon can significantly impact Click-through Rates (in my own tests, up to 7% on mobile)

Terrific post via @glenngabe on the technicalities of troubleshooting Favicons in Google

"Favi-gone: 6 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies]"

https://www.gsqi.com/marketing-blog/favicon-problems-google-search/ #seo

Favi-gone: 7 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies]

Favicon gone missing? Glenn Gabe of GSQi covers 7 reasons your favicon disappeared from the Google search results (based on helping site owners troubleshoot problems.)

The Internet Marketing Driver
Since Google sees ChatGPT as a threat of the current search paradigm (and they should), I expect they start adopting and enable a "conversational" mode similar to what Perplexity AI does with OpenAI GPT 3.5 and Microsoft Bing here soon to avoid being left behind and shift in a way that poses less risk: https://www.perplexity.ai/
Perplexity AI

Perplexity AI unlocks the power of knowledge with information discovery and sharing.

I loved the early days of twitter:

- making new friends
- lots of text-based tweets
- high engagement / follower

That's what I'm here for. Looking forward to it.

NEW post: https://sparktoro.com/blog/why-marketers-creators-and-brands-should-start-using-mastodon-asap/

I'm preaching to the choir here, but perhaps some of y'all can use this convince your boss, team, clients, and professional contacts to at least create an account here.

10 (Marketing) Reasons You Should Join Mastodon

Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP - SparkToro

I joined Twitter in June, 2007. It turned out to be a very smart move; over the next decade, that network had a massive impact on my professional success.

SparkToro
"I only go on Twitter to find people's Mastodon account info" is the new "I only use IE to download Chrome".
#SEO Tip: planning a website migration? Don’t forget to redirect your images! Many site owners remember to redirect their pages, but forget about images. Doing so allows you to retain any links directed at image URLs + maintain image clicks/impressions (can see this in GSC).
I’m well aware of the pros/cons of centralized vs decentralized community systems. I’ve been doing this stuff since the 90s. My only point (at the moment) is that federation, in itself, does not solve community problems. Only human community leaders solve those problems. I’m just as excited about the fediverse as everyone else is. Just don’t pretend the tech itself solves anything by default. Trust me, we made that mistake last time. I want us to do better this time.