Google Search Console tip for #SEO professionals: don't forget about the impact of Twitter carousels.

If a URL is shared on Twitter and gets placed within a carousel on Google, the impressions (and even clicks) can show in your data.

I created an experiment to show how this works on my blog, which you can take a look at here: https://brodieclark.com/twitter-carousels-google-search/

The SERP Pursuit #SEO Quiz for 2023 🎉

Test your knowledge of the latest updates to Google's SERP features to prepare for the new year.

Featuring 20 questions across organic listings, Featured Snippets, Structured Data & more.

Let me know how you went! https://brodieclark.com/serp-pursuit/

Do you think ChatGPT (or AI features in general) pose a serious threat to the SEO industry?

Please boost for visibility!

#seo #chatgpt #ai

Interesting new sitelink on Google when searching for "mastodon"

#mastodon #elonmusk #google #seo

The new 'shopping tab listings' tab looks to have rolled out to all of my Google Search Console properties now.

Currently, the tab just directs users over to Merchant Center where you can see some basic info for clicks/impressions for all "free product listings". I wonder if we can expect more from this report in GSC.

Not having any data at all in the GSC dashboard and linking over to Merchant Center (which includes data for free product listings in general, also including "Popular Products" which can get far more visibility) seems incomplete. Hmmm

#seo

#SEO Tip: for large-scale sites, using a noindex meta tag isn’t a good way to control crawl budget.

It can however indirectly free up crawl budget in the long-run. This is done by Googlebot focusing on other URLs on a site, which can have the long-run impact.

The best practices for improving crawl efficiency (according to Google) include:

- Consolidating duplicate content
- Block crawling of URLs using robots.txt
- Return a 404 or 410 for permanently removed pages
- Keep your sitemaps up-to-date
- Make your pages efficient to load

As a reminder, crawl budget is an area which should only be of concern to large sites. Google categorises this as sites that either have:

1. 1M+ unique pages with content that changes moderately often (once a week)

2. 10K+ unique pages with rapidly changing content (daily)

3. Sites with a large portion of their total URLs classified in GSC as ‘Discovered - currently not indexed’

This is important information to keep in mind next time you’re asked about how to influence crawl budget, and whether it should be of concern.

#searchengineoptimization #seotips #google #crawlbudget