Rand Fishkin

@randfish
4.9K Followers
118 Following
2.4K Posts
Cofounder & CEO @SparkToro (makers of fine audience research software) and Snackbar Studio (working on a soon-to-be-announced video game), author of Lost & Founder, prev founded Moz, husband to @everywhereist
Find me at:https://mastodon.social/@randderuiter@threads.net
Or we can connect on:https://www.linkedin.com/in/randfishkin/
My favorite things:Kindness, social justice, great pasta, fine cocktails
What I post about:Marketing, entrepreneurship, adventures w/ Geraldine, & culinary endeavors

New data from @randfish 's @SparkToro showed Google Search grew ~22% year over year and AI search is really not catching up (yet) https://www.seroundtable.com/google-search-growth-39040.html

#google #data

Data: Google Search Had 22% Growth In Searches Year Over Year

A new data report from Rand Fishkin at Sparktoro says that Google Search has seen 21.64% growth in searches year over year. This comes after his study that showed 1/3rd of Google searchers don't sear

Search Engine Roundtable

A new study from @randfish @SparkToro shows 1/3rd of active web users don't use Google that much, and a lot of other interesting data https://www.seroundtable.com/google-searcher-activity-study-38999.html

#google #search

Report: 1/3rd Don't Use Google Search All That Much

A new report released by Rand Fishkin at Sparktoro with the help of Datos' panel measure web browser activity showed that about 1/3rd of active web users don't use Google all that much, by that much i

Search Engine Roundtable

“The private companies in control of social-media networks possess an unprecedented ability to manipulate and control the populace.”

🎁 article (no paywall)

https://www.theatlantic.com/ideas/archive/2025/02/trump-administration-voter-perception/681598/?gift=pkY6zwd5UyONO42k9UmGnWXApxI4gFQ-TSvo3zIQfss

Americans Are Trapped in an Algorithmic Cage

The private companies in control of social-media networks possess an unprecedented ability to manipulate and control the populace.

The Atlantic

In the #debate #Trump said that protestors ""went into Seattle, they took over a big percentage of the city of Seattle."

The area known as "CHAZ" or "CHOP" that was occupied by protesters covered about 42 acres (0.17km²).

The land area of Seattle is 53,755 acres (217.54km²)

42 / 53,755 = 0.00078

Apparently to Trump 0.078% is "a big percentage" of #Seattle. #factcheck #theydidthemath

Remember next time you get asked about exactness of your data to walk a client through all the examples in this post as a way to defend why the pursuit of clean data might be a fools errand.

https://kpplaybook.com/resources/marketing-analytics-data-is-wrong-can-it-be-fixed/

Marketing Analytics Data is Wrong. Can It Be Fixed? - Kick Point Playbook

Analytics isn't perfect and there are many reasons why. Learn why your analytics is wrong, and what you can do to report effectively with inaccurate data.

Kick Point Playbook
Google's search engine used to be one of the most secretive, closely-guarded black boxes in the world.

Perhaps not anymore.

In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in SEO or care about search engine traffic, you should probably see this.
Here's my post detailing the leak's disclosure, my process for authentication, and some early interpretations of a few pieces we analyzed therein: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

And here's @ipullrank's more technical, deep-dive into some early reveals from his own analysis: https://ipullrank.com/google-algo-leak

I recommend checking out both
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - SparkToro

Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael

SparkToro

IT GOT THE RECIPE FROM ANOTHER AI!

AINCEPTION!

https://www.dishgen.com/recipes/fiery-fuel-spaghetti-lvs3o74j

Fiery Fuel Spaghetti | DishGen Recipe

Ignite your taste buds with this fiery gasoline-infused spaghetti recipe. The bold flavors of gasoline combine with classic Italian spices for a unique and unforgettable dish. Perfect for daring food enthusiasts looking to spice up their dinner routine.

Can I use gasoline to cook spaghetti faster?

NEW survey: https://randfish.typeform.com/to/xqBx3fie

If you're in the #marketing universe, would love to get your feedback about events & conferences in the space. My guess is many things have changed since I ran this survey in 2017. Will publish those changes and results this week.

Marketing Conferences Survey 2024

Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.