my biggest concern for a long time has been computer literacy--there is something magnetic to me about how simple BASIC is.
i have sat down with a few people over the years. they came to me complaining about how hard python or scratch was, and i installed VICE emulator on their computer. within minutes of writing their first joke GOTO or INPUT program, i have had people vibrating in their seats with excitement--"wow, i can program!!"
that feeling is something i want to replicate and multiply among people, giving people "software freedom" through a sense of mastery and success.