@burger_jaap lots of excitement about the technical potential about #V2G. But nobody has demonstrated a clear value prop for consumers (Octopus has come closest on the $ savings side, Ford on the home backup side).
And when consumer concern about #EV battery longevity already looms large, adding in another user of the battery absent that clear value prop is a pretty big hurdle…
@simonmahan and (psst - secret here): Americans don’t want to buy dorky hatchbacks.
Said with love as someone who *likes* dorky hatchbacks. But the first wave of #EV offerings were in the completely wrong vehicle segments to spur adoption.
#EV drivers have yet to cement #brand loyalty to any public charging networks. Even though - or perhaps especially because - most EV charging will happen at home, creating brand-loyal customers is a business imperative for charge point operators.
My Escalent colleague Ben Lundin and I share more about this & other recent findings from EVForward in our latest blog.
https://escalent.co/blog/range-anxiety-in-the-rearview-mirror-for-majority-of-ev-owners/