| Personal: | https://amandanat.com |
| Work: | https://sparktoro.com/ |
| LinkedIn: | https://www.linkedin.com/in/amandanat |
| Twitter: | https://twitter.com/amandanat |
Two announcements!
1) A warm welcome to @brendanhufford, who's taking over as SparkToro's Interim Head of Marketing while @amandanat's on parental leave. Thrilled to have your help, friend.
2) A sneak peek at SparkToro V2, launching in ~90 days
Hi #socialmedia friends - do any of y'all have a favorite posting & scheduling tool you like?
@amandanat tried Buffer, but is looking for other potential options, too.
Whenever @amandanat tells stories from her career, I'm spellbound.
This latest one is a doozy:
https://sparktoro.com/blog/how-one-media-placement-led-to-1600-customers-and-how-you-can-do-it-too/
No wonder she went from test kitchen writer to marketing all-star in just a few short years.
NEW 5-Minute Whiteboard: Zero-Click Marketing 101
https://sparktoro.com/blog/5-minute-whiteboard-zero-click-marketing-101/
- Why the big tech platforms try so hard to keep you on their sites
- How you can move from ever-declining CTRs and engagement to a model that uses the platform's bias to win curiosity, followers, and engagement
- Why @amandanat and I are convinced that zero-click marketing is the future
On Elon threatening to sue Meta…
Funny: The idea that Meta needed Twitter engineers to build Threads.
Funnier: No one on Threads’ engineering team is a former Twitter employee.
Funniest: Even if they were, Elon fired them — it’s legal to hire people fired by a competitor. (Plus, he didn’t even pay everyone’s severance so… he himself is in breach of contract.)
https://www.semafor.com/article/07/06/2023/twitter-is-threatening-to-sue-meta-over-threads
NEW experiment we're trying @SparkToro in content formats with a video series called:
5-Minute Whiteboards
The first one is now live on the blog: https://sparktoro.com/blog/5-minute-whiteboard-measurement-vs-attribution/
Short teaser 👇
We've helped more than 100,000 marketers do audience research.
And we're just getting started.
We've also:
- Been profitable since Nov. 2020
- Paid back our investors
- Helped thousands of customers
Lots more in @randfish's Year 3 retrospective:
If I'm a billionaire and I really want to see the Titanic in person, I'm not spending $250k to ride a sub made of camping equipment.
I'm befriending James Cameron and offering him $1 million to personally take me on one of his subs.
In 2018, I left Moz.
In 2021, shortly after the company was sold, the
Million Stories docuseries asked me to come to LA and film an interview about the experience https://youtube.com/watch?v=uobtmin0pxU
This isn't the WHOLE story, but it's a very well-made slice of what happened.
Your reminder to treat yourself to a blow out.
Especially if you’re a parent. (The real hack is that nobody can bother you while you’re trying to get ready… bc you’re not even at home.)
Rand Fishkin
SparkToro