Amanda Natividad

@amandanat
508 Followers
38 Following
242 Posts
VP Marketing at SparkToro • Formerly Fitbit and LA Times Food • Interested in marketing, creating, and food.
Personal:https://amandanat.com
Work:https://sparktoro.com/
LinkedIn:https://www.linkedin.com/in/amandanat
Twitter:https://twitter.com/amandanat
@satya @randfish @brendanhufford Maybe I'll queue up a couple posts in my absence... 🙃

@everywhereist Also:

"Do they walk up to people with newborns and shout, “WHEN ARE YOU HAVING ANOTHER ONE?”"

SOMETIMES THEY DO AND IT IS HORRIBLE.

@everywhereist "...Do they go up to people who’ve just had surgery and say “Oh, when are you doing that again?”"

AHAHAHAHA I love this post so much. I CANNOT WAIT TO ORDER THIS BOOK!!!

NEW: https://sparktoro.com/blog/two-announcements-sparktoro-v2-coming-soon-and-brendan-hufford-temporarily-joining-the-team/

Two announcements!

1) A warm welcome to @brendanhufford, who's taking over as SparkToro's Interim Head of Marketing while @amandanat's on parental leave. Thrilled to have your help, friend.

2) A sneak peek at SparkToro V2, launching in ~90 days

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team - SparkToro

How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite our attempts to

SparkToro
@jon @randfish Thank you! You're very kind.

@jon @randfish I’m similar. Though as I gear up for parental leave, I think I need to lean into “done is better than perfect” so I can schedule some content in my absence. :)

Appreciate the recommendation, thank you!

Hi #socialmedia friends - do any of y'all have a favorite posting & scheduling tool you like?

@amandanat tried Buffer, but is looking for other potential options, too.

Whenever @amandanat tells stories from her career, I'm spellbound.

This latest one is a doozy:
https://sparktoro.com/blog/how-one-media-placement-led-to-1600-customers-and-how-you-can-do-it-too/

No wonder she went from test kitchen writer to marketing all-star in just a few short years.

How One Media Placement Led to 1,600 Customers — And How You Can Do It Too - SparkToro

“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew it was

SparkToro

NEW 5-Minute Whiteboard: Zero-Click Marketing 101

https://sparktoro.com/blog/5-minute-whiteboard-zero-click-marketing-101/

- Why the big tech platforms try so hard to keep you on their sites

- How you can move from ever-declining CTRs and engagement to a model that uses the platform's bias to win curiosity, followers, and engagement

- Why @amandanat and I are convinced that zero-click marketing is the future

5-Minute Whiteboard: Zero-Click Marketing 101 - SparkToro

When did you first promote content on the Internet? Some of us have been doing it long enough to—GASP—remember when Facebook post CTRs were 10%. Yes,

SparkToro

@dave_snyder Hey, that's not cool.

Let's please not disparage 5 year olds.

🙃