We just relaunched our audience research tool — so you can do better marketing. Now you can see:

- Keywords your audience is searching for

- Social networks your audience is actually using

- Traffic, affinity, and domain authority of websites visited by your audience

...and so much more.

https://sparktoro.com/blog/sparktoro-v2-is-finally-here-it-can-do-incredible-things-for-seo-content-marketing-pr-and-ad-targeting/

We're sorry* to say that the worst marketers start their content strategy with "SEO keywords."

*We're not that sorry. 🙃 But please, hear out Rand Fishkin in this week's 5-Minute Whiteboard...

https://sparktoro.com/blog/why-the-worst-search-marketers-start-content-strategy-with-seo-keywords-5-minute-whiteboard/

#5minutewhiteboard #marketing #marketingstategy #contentmarketing #contentstrategy

There are just 4 ways to distribute content on social media.

What are they? Which one should you use? Find out in this week's 5-Minute Whiteboard:

https://sparktoro.com/blog/4-ways-to-distribute-content-on-social-media-5-minute-whiteboard/

#5minutewhiteboard #marketing #contentmarketing #socialmedia

Is generative AI gonna be the death of SEO?

Not exactly.

But we do think that marketers will need to start thinking about SEO very differently...

https://sparktoro.com/blog/5-minute-whiteboard-is-generative-ai-in-search-results-the-seo-apocalypse/

#ai #seo #generativeai #marketing

Announcing: SparkTogether!

The original story-focused marketing event is back — early bird registration is now open.

You can expect:

- 1 full day
- 10 speakers
- Real stories they've never told before
- Told in a safe space because this event will not be recorded.

See you on November 16?

#sparktogether #storytelling #marketing #marketingevent

https://sparktoro.com/sparktogether

Bad news: The platforms — Google, Facebook, Twitter, even LinkedIn — hate our links.

Good news: There's a way forward. Zero-Click Marketing.

Even better news: We can drop the link right here in this post, thanks to Mastodon's chronological timeline. 😎

https://sparktoro.com/blog/5-minute-whiteboard-zero-click-marketing-101/

Before creating any strategy for a new marketing channel, we always go back to basics:

What does our audience think?

In the case of Threads, we asked them directly. Check out what 300+ marketers have to say about this new app:

https://sparktoro.com/blog/a-marketing-teams-faq-for-metas-threads-app-plus-findings-from-our-survey/

We started writing a piece on early Threads strategy... and then wanted to take a step back. Are you or your team using Threads?

We'd love to hear from you! This informal survey will take 2 minutes of your time.

https://docs.google.com/forms/d/e/1FAIpQLSdmEutgAP5YfWhrP8RblHbdpDhFNoDIafwVRHw5R1kTKcB42A/viewform?usp=sf_link

How did Google and Facebook convince advertisers and marketers to spend 95% of their budget on ads?

It's because you can attribute it. These ads can take the credit.

Join us for our new "5-Minute Whiteboard series" as Rand Fishkin dives into measurement vs. attribution — and how you can keep your competitive edge.

https://sparktoro.com/blog/5-minute-whiteboard-measurement-vs-attribution/