Formstack just laid off 40% of their company... via email.
More and more, I have nothing but venom for companies operating this way.
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Brendan Hufford
@brendanhufford
- 68 Followers
- 18 Following
- 83 Posts
Exploring what works in SaaS marketing and sharing it along the way.
Rand FishkinGoogle's Trojan Horsing of the web is evolving again. Get ready for more zero-click searches, and even less opportunity for the online publishers whose uncompensated work trained these LLMs.
More wealth concentration for the powerful. Less for those doing the actual work.
Qasim Rashid, Esq.TN GOP just expelled Rep Justin Jones for peacefully demanding gun reform.
Jones reminded that the GOP refused to expel Republicans who molested children, abused women, are under federal investigation, & urinated in the chamber. GOP expelled him anyway.
The danger is beyond MAGA expelling Democrats for the "crime" of demanding accountability for gun violence. It's that if this injustice goes unchecked, MAGAs nationwide will do the exact same. This is how fascism & single party rule takes hold.
Some SaaS companies are getting left behind because ignore the “IKEA strategy.”
SaaS buying has changed. Here's a glimpse into the future👇
IKEA puts a tremendous amount of time and effort (and money) into staging really elaborate bedrooms, offices, and kitchens.
Why?
They want their customers to experience what it’s like to live in a room full of IKEA furniture before they buy it.
You truly can try it before you buy it.
In the future, all SaaS websites will do the same thing.
If you bought Hogwart's Legacy thinking "I'm gonna GTA this shit.."
You're a Slytherin.
It's okay.
I see you.
If your "free" event require a business email address, it lets me know I'm a *lead* to you.
Not a person.
Hill I’m (currently) willing to die on:
Brand identity = aspirational customer identity
Nothing kills your hard work and brand faster than letting an agency fire off 3,000 emails asking for a backlink.
Finally set up audience tracking in @SparkToro after seeing it (yet again) in their newsletter from @amandanat.
Don't ever feel bad reminding your customers for the 1,000th time. We're not as smart as we like to think we are.
Don't ever feel bad reminding your customers for the 1,000th time. We're not as smart as we like to think we are.