How did Google and Facebook convince advertisers and marketers to spend 95% of their budget on ads?

It's because you can attribute it. These ads can take the credit.

Join us for our new "5-Minute Whiteboard series" as Rand Fishkin dives into measurement vs. attribution — and how you can keep your competitive edge.

https://sparktoro.com/blog/5-minute-whiteboard-measurement-vs-attribution/