| Website: | https://sparktoro.com/ |
| I post about | marketing; audience research. |
We just relaunched our audience research tool — so you can do better marketing. Now you can see:
- Keywords your audience is searching for
- Social networks your audience is actually using
- Traffic, affinity, and domain authority of websites visited by your audience
...and so much more.
We're sorry* to say that the worst marketers start their content strategy with "SEO keywords."
*We're not that sorry. 🙃 But please, hear out Rand Fishkin in this week's 5-Minute Whiteboard...
#5minutewhiteboard #marketing #marketingstategy #contentmarketing #contentstrategy
Is generative AI gonna be the death of SEO?
Not exactly.
But we do think that marketers will need to start thinking about SEO very differently...
Bad news: The platforms — Google, Facebook, Twitter, even LinkedIn — hate our links.
Good news: There's a way forward. Zero-Click Marketing.
Even better news: We can drop the link right here in this post, thanks to Mastodon's chronological timeline. 😎
https://sparktoro.com/blog/5-minute-whiteboard-zero-click-marketing-101/
How did Google and Facebook convince advertisers and marketers to spend 95% of their budget on ads?
It's because you can attribute it. These ads can take the credit.
Join us for our new "5-Minute Whiteboard series" as Rand Fishkin dives into measurement vs. attribution — and how you can keep your competitive edge.
https://sparktoro.com/blog/5-minute-whiteboard-measurement-vs-attribution/
We've helped more than 100,000 marketers do audience research.
And we're just getting started.
We've also:
- Been profitable since Nov. 2020
- Paid back our investors
- Helped thousands of customers
Lots more in @randfish's Year 3 retrospective:
Like it or not, Google Analytics 4 (GA4) is happening on July 1.
But fear not! We'll take you through it. In this interactive crash course, our friend and GA4 expert Steve Lamar (Founder and Google Analytics Strategist, ReallyGoodData) will lend a hand.
Save your seat or sign up free for the replay!
#GA4
https://sparktoro.registration.goldcast.io/events/b8e1173d-ac55-4b38-8df7-9c6d967d00a5
Like it or not, Google Analytics 4 (GA4) is happening on July 1. And if you procrastinate half as much as Amanda Natividad (VP Marketing, SparkToro) does, you're probably a little nervous about it too. But fear not! We'll take you through it. In this interactive crash course, our friend and GA4 expert Steve Lamar (Founder and Google Analytics Strategist, ReallyGoodData) will lend a hand. Join us to see: How Amanda, as a head of marketing for a startup, is thinking of using GA4 What's wrong (and right) about Amanda's approach 😏 Common confusions or misconceptions about GA4 How your company can get the most out of GA4 (like we're trying at SparkToro) Specific tactics for you to take away from all this Steve is going to make this accessible to all of us! Amanda is not a huge fan of analytics so at a minimum, this will be interesting. Hope to see you in June! -- About SparkToro Office Hours: SparkToro Office Hours is the monthly marketing show produced by Amanda Natividad (VP Marketing, SparkToro) and Rand Fishkin (Co-founder and CEO, SparkToro). Amanda and Rand help you shift your thinking about marketing strategy, and how to use audience research to power your efforts. Each episode boasts upwards of 1,000+ signups. Office Hours is the best way to engage with the wonderful folks in the SparkToro community — 400+ messages are sent in the live chat. You can see the chatter about our show via #SparkToroHours on most social media platforms.
Just how much have we been undercounting social media and word-of-mouth traffic a.k.a. Dark Social?
We’ve attempted to find out.
In our latest research, we partnered with Steve Lamar of Really Good Data for an attribution experiment across 11 social networks and 16 types of referrals.
One finding?
100% of all visits from TikTok, Slack, Discord, Mastodon, and WhatsApp were marked as “direct.”
Full research and methodology by @randfish on the SparkToro blog.
The most underrated marketing channel? Word of Mouth.
A measly 4% of marketers believe Word of Mouth is consumers' preferred method for learning about new brands.
The truth? 28% of consumers prefer this.
Learn how to get your audience to spread the word of your brand...
https://sparktoro.com/blog/the-power-of-word-of-mouth-how-to-find-what-influences-your-customers/
NEW on the blog by @randfish:
"If your content isn’t better than what AI can produce, it’s not worth making."
https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/
