SCOOP: on #WSocial's website, comment counts for posts by prominent users are incorrectly displayed, showing artificially elevated numbers.

An ATproto user came up with an interesting theory for it.

My article: "W Social, Fictional Metrics and the Beauty of Open Data"

πŸ”— : https://blog.elenarossini.com/w-social-fictional-metrics-and-the-beauty-of-open-data/

#blog #BigTech #EUBigTech #TEP #TrustedEuropeanPlatforms #TrustYourFeed

W Social, Fictional Metrics and the Beauty of Open Data

W Social's tagline is "Trust Your Feed" but the company's landing page displays inflated engagement metrics - a misrepresentation that contradicts its own promise.

Elena Rossini

Update: the #WSocial landing page STILL shows the wrong metrics under recent posts by prominent users - like European Commission president Ursula von der Leyen.

82 comments shown on W Social's homepage; 4 on ATproto.

I have multiple developer friends double-checking data for me - one is verifying things from INSIDE the W Social portal.

The comment count is inaccurate.

Update: an user on ATproto came up with an interesting explanation, so I have updated my article with his theory.

@_elena Being obsessed with metrics is exactly what's powering toxic social media 

Are you, as a creator, interesting to conference organizers or any kind of specialist networks? Easy: all defined by the number of followers 

Want to cover an event live? Show the number of interactions on your previous work 

@_elena somehow I feel this is exactly the type of cultural problem a lot of use were expecting to happen (or surface?)
@_elena or, just my perspective: ATProto/Atmosphere has a Silicon Valley culture/mindset
@_elena well that's highly ironic given the text there 😬
@_elena not only that, they goosed the numbers to make it look like she’s getting ratio’d!
@_elena Just now... I don't see any problem here πŸ™‚β€β†”οΈπŸ˜
@_elena And it is juicing the numbers of replies to a Sadiq Khan post on #BlueSky when he isn't even on #WSocial...

@benparker

The comparison is not clear for me.

Do you mean there is an anomaly in the fact that the number of answers to S.K. on Bluesky is one order of magnitude lower than the same number on W, considering that S.K. is registred on BlueSky ?

@_elena

The WSocial home page features screenshots of posts from various users, mainly from Wsocial postings, and some from BlueSky.

@_elena has drawn attention to the fact that the number of replies/comments to the posts seem very inflated in this montage.

Is it a weird error or a case of inauthentic promotion?

Whichever it is, it applies to the Sadiq Khan post they feature, (which is not a WSocial post).

@tanavit @_elena

@benparker @_elena
What wizardy is this ?!! 🀯
@_elena so it's really turning out to be " trump social lite" huh
@miclgael even Musk didn't stoop so low as to fake numbers... but asked his engineers to change X's algorithm to boost his visibility 😏
@_elena Dear Elena, I'd love to read your post, but your website brings my Macbook nearly to a full halt. The background animation in the header completely kills my Macbook Pro 2021 with Firefox 153 (using an external 4k screen). Can barely scroll the website anymore. Using reader mode now, but maybe you should take a look into this.

@preya ooooh it's the first time I receive such a complaint. I'm so sorry.

I use a Macbook Air from 2013 (!!!) to write articles and never had any issues with the website.

It's a premium theme I bought, not much tweaking I can do unfortunately. I recommend subscribing to the blog via RSS maybe?

@preya @_elena Thas really interesting. Your MacBook should be more powerful than that, despite its age yeah? Does it do the same thing if you run the site in Safari?
@aaronmccollum @preya someone else complained about this, so I turned off the wave effect. I'm having a HUGE number of visitors these days, I wonder if it contributes to it? (the site has used this theme for 2 years and today is the first time I got two complaints about the wave effect)
@_elena @aaronmccollum Thanks! It's much better now. It's definitely the theme, I can recreate this by visiting the Theme's example page (https://estudiopatagon.com/projects/wavy-for-ghost/). It also seems to only affect Firefox. Chrome and Safari are fine. Seems like the background svg animation performs very poorly in Firefox and on large screens.
Wavy Theme for Ghost - EstudioPatagon

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@preya @_elena That’s very fascinating! Glad it’s been resolved.
@_elena @aaronmccollum I've looked into the animation and it's done in a very performance-hungry way (huge SVG files, three layers on top of each other). Firefox handles this differently than Chrome. Would love to contribute a fix, but unfortunately the theme isn't open source :(
@preya @aaronmccollum no worries! I never noticed because I'm on Vivaldi and have Safari as fallback... they render the site pretty well. I haven't used Firefox in years πŸ₯²
@_elena @preya Vivaldi buddies! I use Vivaldi on desktop and Firefox focus on mobile mostly (with a little safari mobile). Vivaldi is fantastic.
@aaronmccollum @preya Vivaldi is AMAZING! It's my default browser on my iOS phone and on GrapheneOS as well ❀️

@_elena

Thanks for this article.

From my point of view, W acts as a startup : buzzing in media, exposing a steep adoption, brief a big public relation campaign.

I suspect it is actually waiting to be bought by a bigger group

@tanavit yes! I'm thinking LIDL / Schwarz group, as they have ambitions to become Europe's AWS

@_elena

I was thinking of BlueSky 😏.

@tanavit I think Bluesky PBC doesn't like them so much right now, as they pulled a Trumpian Truth Social and took the ATproto code closed-source... but who knows? πŸ€·πŸ»β€β™€οΈ

@_elena

That is a good reason to buy them, in order to supress a competitor and to absorb their users.

@_elena If this were in a movie, I wouldn't believe it.
@_elena You nailed the very essence of the problem with β€œtrust”. Of course the very fact that the EU endorses this undermines trust in them too. Thank you.
@_elena So the European Commission website links in its footer to a website that inflates (i.e. falsifies) the engagement of its president with the public. 😑
@Marloezovic

@vanderbeeken precisely! And this is done very deliberately.

The number of likes and shares is accurate, it's the comments that are faked / artificially boosted.

cc @Marloezovic @markusreuter @corentinbechade @adfichter

@_elena I assume this is not similar to the issue we have on the fediverse. Where one server has different (lower) stats as it only sees a subset of the like, boosts, etc compared to the post's host server?

I don't know enough about the AT protocol

@daj no, these are fake numbers. the cards displayed on the landing page are made by their website developer, they aren't the real posts.

You can check on mu.social as well, there is a DISCONNECT only on the number of comments, but the likes and shares check out.

@daj @_elena

On atproto you don't have this kind of problem
You can easily check and double-check the engagement numbers across the whole network using community-made APIs to check what we call "backlinks"
Or check inside the microblog app itself, if it's set up correctly with the relay and app server, you have a correct number of engagement too (Bluesky's app has the correct number always)

Here is one example, the W Social landing page said it had 85 replies


#record #backlinks
PDSls

Browse the public data on atproto

@_elena Damn, I lost the link, but did you also see the page where they "explain" where Euro political figures are with two categories. One is X, the other one is "ATProto / W Social" implying that they're on WSocial when really they're on Bluesky/Eurosky... Of course, once again, the Fediverse doesn't exist for them.
@_elena Trust. So many terms and words have gotten tainted in the last decade, being hijacked by bad actors, who have learned from lawyers how to get away with it.
@_elena they are about 15% higher than the hearts; or maybe ,+/- , the same as all the interactions summed.
@_elena are you sure it's fake, not due to some comments/reactions from other servers not being displayed correctly? IDK and I'm not defending W in any way, just a purely technical question.
@kalisz79 yes I tripled checked with all available sources and even asked dev friends experienced in ATproto to confirm. Fabricated number of comments, but likes and boosts seem accurate
Thanks, really interesting (and saddening).

@kalisz79 @_elena

ATProto infrastructure is different from here, there is no inconsistent engagement number across different servers, because the network there is not organized as multiple servers like here
Well, people can have their accounts hosted within different Personal Data Servers (PDS), but the PDS doesn't hold engagement data, the count is done by the app fetching the backlinks (you check across the network for data records that are referencing the post you are checking the engagement, every like, repost and reply will reference the post URI, inside each person's PDS, and all PDS should be publicly available to fetch data)



RE: https://app.wafrn.net/fediverse/post/c78ccde1-db34-4251-982c-748a4f9fb62f
@_elena
I really wonder why they only changed the amount of comments and left reposts and likes untouched.
Do they believe that comments are the more important metric because they want to highlight actual interaction?
@zollak πŸ€·πŸ»β€β™€οΈ
@zollak I mean comments are a much better indication of real human to human interaction and actual engagement. Reposting it liking are cool, but they're literally just a button press.
@_elena It seems they are calculating "engagement" which I'm assuming is likes + reposts + comments and then show it as number of comments.

@siwek I poked around because that looks to be the case initially, but those numbers only line up in one screenshot. Also going to the actual #wsocial website I don't see any of their own examples matching that pattern (though they come close). Some kind of plausible deniability?

I really do not like these w VC creeps and their poor man's Elon Twitter (in the interest of full disclosure)...

@siwek @_elena

Not even that, check this example I replied to another person, the numbers are totally fake



RE: https://app.wafrn.net/fediverse/post/c78ccde1-db34-4251-982c-748a4f9fb62f
@vicwalker @_elena Oh yeah, not sure how real the source numbers are, but the JSON data blobs that they use to then render the post tiles on page have those fields: `"likes":205, "reposts":26, "engagement":239`. The engagement field is what's rendered next to the comments icon, which in of itself is disingenuous.
@_elena and ofc *somebody* is deciding if a person is "prominent" or not :-/
@_elena Jesus Christ it just gets worse