Apparently Vogue magazine is suing a dog-fashion magazine called Dogue: https://people.com/vogue-publisher-conde-nast-suing-parody-dog-fashion-magazine-dogue-11930022

Dogue has a circulation of < 100 and is free online. Also, it's about dogs. Having read the latest issue, it's also absolutely adorable. I'm happy to help Streisand this nonsense: https://thedoguemagazine.com/

@lordofthemoon *sigh* the problem with trademark law is you're required to defend the trademark against all comers or you can lose it

@onekind @lordofthemoon This is only partly true.

They also could sell Dogue a license for 1$ und set up a contract how they can use the trademark.

@eingemaischt @lordofthemoon Yeah that would fall into the category of defending the trademark but thanks for playing!

@onekind unnecessary condescension and snark makes the Fediverse a worse place to be. Pls cut it out.

@eingemaischt @lordofthemoon

@lordofthemoon @jschwa1 What a c pathetic waste of a large organisation’s energy and resources. I’m sure the lawyers said it was necessary. Who will be paid to act in the case?
@lordofthemoon I once had an idea for a vegan & vegetarian fast food place I wanted to call MockDonalds.
@lordofthemoon without knowing more, this case looks like a loser to me for the plaintiffs. No ‘substantial likelihood of confusion in the marketplace” Any decent tm lawyer should be able to get this borderline frivolous lawsuit dismissed
Digital - DOGUE

Dive into dog fashion with just a click of a paw!

DOGUE
@lordofthemoon I hate the concept of dressing the dogs up, but reposting it nevertheless, because fuck the corporate idiots.
@bonkers @lordofthemoon Vogue’s actions say a lot about what they think of their readership if they think a magazine about dogs could potentially confuse them.
@lordofthemoon Teddy is a slave to fashion and supports this initiative.
@futzle Teddy is absolutely adorable, and the height of fashion!
@lordofthemoon Issue 25, page 11, there's a cat.
@rpardini 😂🐈‍⬛😂

@lordofthemoon

They're clearly rogues whose next target will be The Pogues.

@lordofthemoon
This is clearly a parody. Good luck fighting something that is obviously a parody. Judges in court will just tell the claimant that they have no case.
@lordofthemoon if they have to rename, might I suggest "Barkers Huzzah"?
@lordofthemoon I don't really enjoy dressing up animals, but I'm so behind this project.
And F*** the suers.
@dolanor @lordofthemoon Adorable… maybe a rebrand to Dogmopolitan is incoming.
@lordofthemoon This is terrible, people would be so easily confused between models with two legs and those with four. Imagine if they'd called it McDogalds. We could be tricked into eating dog food.

Thanks for sharing Dogue with us this morning. It was exactly what I needed.

And fuck the corporate bastards.

#dogue #dogsofmastodon #corporatebastards

@lordofthemoon