Sauron, the high-end home security startup for 'super premium' customers, plucks a new CEO out of Sonos | TechCrunch

Sauron is appearing on the scene as concerns rise about crime among the most wealthy.

TechCrunch
@davidgerard it’s not like they read the books!

@arrjay @davidgerard

There's another argument that they didn't understand what they read.

"Among the many humiliations of being American in the current moment is this: Members of the tech right and the conservative ruling class continually fetishize objects of nerd culture while also displaying a willful inability to grasp the very basic messages those objects are sending."

https://www.vox.com/culture/466858/lord-of-the-rings-conservatives-right-republicans-elon-musk-jd-vance-peter-thiel

The right is obsessed with Lord of the Rings. But they don’t understand it.

So why don’t they understand it?

Vox

@arrjay @davidgerard You’re missing the point. Palantir. Andruil. Now Sauron.

It is 100% announcement that these guys are fascists and they want the fascist oligarchs’ money and are aligned with the fascist oligarchs’ worldview.

“You can trust us to kill the plebes when The Event™ happens.”

@jonathankoren @arrjay @davidgerard

"We are the baddies. You can tell by our names."

@jonathankoren @arrjay @davidgerard «there are probably more disparities between people at the top and bottom of the wealth spectrum»

And of course they go for a solution to keep and increase the disparities :)

@arrjay @davidgerard unclear if they're able to read at all
@davidgerard The fact that these choads continue to name their companies after things that are explicitly Evil:tm: in fiction is really telling and the fact that they're not continuously mocked for it just puzzles me.

@wordshaper @davidgerard When you want to signal your aspirations to be part of the authoritarian stack, but Anduril and Palantir are already taken

https://www.authoritarian-stack.info/

The Authoritarian Stack

How Tech Billionaires Are Building a Post-Democratic America — And Why Europe Is Next

@chielk @wordshaper @davidgerard

hmmm...

Assuming my simulations are correct, we have approximately 18-21 months until the patent driven acquisition of a silicon valley ad tech company named for a reference to "The Ludovico Technique" from A Clockwork Orange.

@theeclecticdyslexic @chielk @davidgerard Bold of you to assume that any of the people involved in the US VC world are cultured enough to have read, or even watched, A Clockwork Orange.
@wordshaper @davidgerard
It's what happens when you go for name recognition without thinking it through. 🤣😂
@davidgerard Considering how Sonos has been going, maybe there's not much to worry about. They might deliver the hardware, but nobody will be able to get it to actually work

@davidgerard @Viss I can see the conversation now…

CEO: We’ll name it Sauron after that giant all-seeing eye thingy!

Engineer: So, we’re naming it after the guy who let two hobbits sneak in his back door and kill him?

CEO: But… eye thingy!

@thomasareed @davidgerard @Viss I'm still trying to figure out if Thiel knows that the palantiri allow the head honcho of evil to spy on whoever has them. Is he unaware or is he just dunking on us??

@rabbit5959 @thomasareed @davidgerard @Viss

Thiel sees himself as the head honcho of evil.

@davidgerard This is all sounding very William Gibson.
@davidgerard I mean, their target attacker model is intruders who use the doorbell before breaking in.

@henryk @davidgerard

"Our revolutionary design is a doorbell at the property line that visitors press before they press the doorbell at your door.

@davidgerard Don’t forget the part where he added a backdoor in some rings he made.

@davidgerard According to this, they just called their company "Stinky man."

https://www.elfdict.com/w/Sauron

Sauron - Parf Edhellen: an elvish dictionary

Parf Edhellen is one of the most comprehensive elvish dictionaries on the Internet, with thousands of names, words and phrases in beautiful elvish.

@davidgerard

The concept resonated in Bay Area circles, where crime had become a constant topic during and after the pandemic, despite San Francisco Police Department statistics showing property crime and homicide rates declining last year.

I appreciate the article at least sharing this fact early on.

@rhrgrt @davidgerard

Billionaires like Thiel are always weaponizing the symptoms & the feelz, & never want to address the real causes of crime, home invasions, & theft.

The causes are poverty, hunger, homelessness, bigotry, substance abuse, & desperation.

Billionaires! Pay your effing taxes, & you'd have fewer people trying to kill & steal!

Build a rehab. Build housing. Pay real wages.

That's what taxes could be used for; making everyone safer. Instead of these slipshod "security" frauds.

@davidgerard The malware that penetrates his system is going to be named "Frodo". Mark my words, I said it first.
@davidgerard I'm making a security company named "Baggins" & the only product it sells will be a service where I send a few short guys to surveillance company CEOs' houses to beat them up until they promise to stop spying on the client.
@davidgerard
still waiting for one startup to name itself Gollum, btw..
@davidgerard guess Palantir was already taken...
@davidgerard @jbz It’s a dog wistle meant to be heard.

@davidgerard

Oops! We forgot to mention that our system requires you to build your house into a mountain which has a readily available source of molten lava.
We prefer not to use the term "active volcano"; it makes it hard to get good housekeeping servants.

@davidgerard Oh and he’s also Satan. What’s the problem?
@davidgerard be interesting to see if they arse up as much as Sonos did in the last 2 years.
#sonos

@davidgerard And here I thought a company called Palantir selling a "crime" prevention "AI" called Gotham was kinda stupid...

I don't ever want to hear shit like "omg sowophie.io is such an unprofessional domain to send mail from" again.

Every tech startup named after Lord of the Rings (for some reason)

YouTube
@EduEdu @davidgerard ...I'd invest into Tom Bombadil Inc.
@davidgerard @nyanbinary Isengard Corp would be a solid eco-friendly enterprise for sure
@davidgerard @Nickiquote He looks like an orc cosplaying as a man
@davidgerard „but Sauron caused immense suffering before losing and that’s got to count for something“
- that CEO guy probably