Sauron, the high-end home security startup for 'super premium' customers, plucks a new CEO out of Sonos | TechCrunch

Sauron is appearing on the scene as concerns rise about crime among the most wealthy.

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@davidgerard The fact that these choads continue to name their companies after things that are explicitly Evil:tm: in fiction is really telling and the fact that they're not continuously mocked for it just puzzles me.
@wordshaper @davidgerard
It's what happens when you go for name recognition without thinking it through. πŸ€£πŸ˜‚