Carl JonardNov 30
Cabel Sasser

“oh, don’t forget to highlight, in bright red, the two-letter word in the tagline! the two letter word that’s kind of the whole point of this clever ad campaign! the two letter word that links this show to the horror movie of the same name!”

“no problem boss. i’m on it”

Nov 29 at 8:51pmWeb
Show threadCabel SasserNov 29
(sent in by reader michael mcmaster from australia. are we interpreting this wrong or is this truly a top-tier print mistake? see poster for comparison)
Show threadVissNov 29
@cabel hah, whoops!
Show threadOwainskiNov 29
@cabel I just assumed that was was being advertised was a reboot of the “The IT Crowd” where Roy had returned home.
Show threadDerek MartinDec 1
@cabel I don’t get it.
Show thread𝐿𝒶𝓃𝒶 "not yet begun to fight"Nov 29
@cabel TO-dash?
Show threadlaura lemayNov 29
@cabel ‘Make sure to paint “it” in red.’
‘OK…paint what in red.’
‘It.’
‘…how many letters does it have?’
‘Two.’
‘“To” in red, OK got it boss”
Show threadmladen mladenovNov 29
@cabel a neat fact: IT is called TO in Bulgarian.
Show threadEibrielNov 29
@cabel LOL 🤣🤣🤣😂
Show threadFinnNov 29
@cabel I realize this isn't the point, but: is this also a max ad on the max? because that makes me happy
Show threadChris GodwinNov 30
@cabel this is what happens when you type the prompt into an AI and forget to look at the results before sending it off to the printers
Show threadsortius Nov 30
@cabel funny thing is, I see this tram often on Smith St when having a beer. I have so little care for HBO or tram ads that I knew something wasn't right, but couldn't be bothered to figure it out 😄
Show threadLouie Mantia, Jr.Nov 30
@cabel
Show threadMichael BondNov 30
@cabel this is a joke straight out of Bojack Horseman. 🤣
Show threadjamienvc ⚧️Nov 30
@cabel @siracusa Huh, is “It” coming to Toronto? That’s how I interpreted that 😅
Show threadTodd VaziriNov 30
@cabel to dERRy is human
Show threadrefraction Nov 30
@cabel well now they get free advertisement by people talking about the mistake
Show threadDeepak SelvarajNov 30
@cabel In their defense, they only had a 33% chance of getting it right.
Show threadGinette DincarDec 1
@cabel
"You had ONE job, THREE possible words and ONE movie's title ! You sure were on IT ! "😂